After over two decades since the hugely successful launch of Calvin Klein’s first unisex fragrance, ck One, the brand can now reveal the latest democratic addition to its comprehensive scent portfolio; ‘ck all’.
The fragrance will be available in travel retail locations from 1 March, but will be launched in local markets at the beginning of February.
This follows last year’s launch of the ‘gender-free’ ck2 – an ‘urban, woody and fresh’ scent – which centred on the concept of connectivity.
The juice is described as a citrus, woody, amber and the product itself invites wearers to ‘defy conformity and limitations’.
“Ck one debuted its groundbreaking unisex concept that went on to define the 90s,” says parent company, Coty.
NEW CULTURAL WAVE
“Accompanied by an edgy ad campaign lensed by Steven Meisel and featuring a diverse array of androgynous and iconic personalities, including Kate Moss and Jenny Shimizu, the raw minimalism and edgy aesthetic appealed to the youth culture and captured of-the-moment visions of individualism.”
The next chapter for the brand features new unisex fragrance, ‘ck all’ which is said to be an interpretation of the ‘cultural wave’ brought about by the new generation, ‘one that rejects society’s assumptions, barriers and designations’.
“This new fragrance is a blank canvas that represents a modern fluidity, where lines blur beyond any identifying markers and labels are cast aside. The individual is embraced as they stand and inclusivity is above all, there is ck all.