‘One Too Many’ returns to remind festive travellers of their responsibilities

By Andrew Pentol |


The winter ‘One Too Many’ campaign is returning for a second year.

The UK’s aviation industry has today (20 December) announced the return of the ‘One Too Many’ campaign to remind travellers of the consequences of disruptive behaviour and irresponsible drinking.

After a successful 2018 campaign which reached over eight million passengers, the ‘One Too Many’ winter campaign returns for its second year, featuring in 20 UK airports, including Manchester and Glasgow and supported by the Government in its Aviation 2050: the future of aviation Green Paper.

First rolled out by the International Airport Transport Association (IATA) in July 2018 at an initial 10 airports, the ‘One Too Many’ campaign is the first-of-its-kind to bring together the Airport Operators Association, UK Travel Retail Forum, Airlines UK and IATA.

The sector expects the UK’s busiest flying day on Saturday 21 December with over 40 million passengers expected to travel to and from UK airports in December and January. Passengers travelling through the 20 UK airports involved in the campaign will see warnings about disruptive behaviour across digital display screens, in retail and food and drink outlets and through a targeted social media campaign.

With penalties ranging from denied boarding, a maximum £80,000 ($104,103) fine or a criminal conviction for the most serious offences, the ‘One Too Many’ campaign informs and educates passengers on the outcomes of their decisions and behaviour, long before they board their flight. With the support of the UK aviation industry, the campaign reinforces the UK Aviation Industry Code of Practice on Disruptive Passengers.


The UK aviation sector is strongly committed to facing the issue-head on and campaigns like ‘One Too Many’ help educate passengers and reduce disruption for staff and holidaymakers alike during one of the year’s busiest travel periods.


Francois Bourienne, Chair, UK Travel Retail Forum.

This winter, a 10-week social media campaign launches with initiatives across Snapchat, Facebook and Instagram. With 20 of the UK’s busiest airports now on board, the social media campaign will reach thousands of passengers flying over the festive period.

Francois Bourienne, Chair, UK Travel Retail Forum commented: “The festive period is a time for celebration and as such, we’re delighted to be launching the secondOne-too-many-police-leaflet winter ‘One Too Many’ campaign. This campaign unites the biggest players in the UK aviation industry to inspire change in passenger behaviour through increasing awareness and education on the consequences of irresponsible drinking.

“The campaign support base is now double in size compared with two years ago and having been commended by Government as an example of industry best practice in its Aviation 2050 Green Paper, we are heading in the right direction. Disruptive passenger incidents at many airports continue to fall even as passenger numbers rise, evidence that initiatives, such as ‘One Too Many’, are making a positive contribution to this important issue.”

He added: “Disruptive incidents are rare but can ruin holidays for everyone — not just those involved. This Christmas period, we urge passengers to not be the one to ruin the experience of others, including fellow passengers and staff, in the airport or onboard.”

Karen Dee, CEO, The Airports Operators Association said: “Thousands of passengers will be setting off home for Christmas or in pursuit of a festive getaway this week, all looking to make the most of the Christmas and New Year celebrations. This exceptionally busy time of year for UK airports means it’s more important than ever that airports and airline staff are prepared to deal with any troublesome behaviour.

“The ‘One Too Many’ campaign continues to mitigate the number of disruptive passenger incidents through social media and in-airport messaging, to raise further public awareness of the high stakes of irresponsible behaviour before, during and after a flight.”



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