Left: Oribe Hair Care is making its TFWA WE debut in 2025. Right: Oribe – EMEA Associate Director Clifford McEwan.

Oribe Hair Care is making its debut appearance at the 2025 TFWA World Exhibition in Cannes (28 September – 2 October), joining parent group Kao’s luxury portfolio, alongside Sensai and Molton Brown.

United under Kao’s ‘global sharp top strategy’, the three brands represent Kao’s commitment to investing in ‘high-value and high-performance offerings that meet the growing global demand for luxury, experience-driven beauty’, says the company.

Developed to the exacting standards of editorial and celebrity hairstylist Oribe Canales, Oribe celebrates individuality and is designed to elevate every hair type.

At the TFWA Cannes show (Riviera Village, RE11), Oribe will be showcasing a selection of its best-selling products alongside exciting new launches, offering visitors a firsthand look at the future of premium, high-performance hair care.

“We see significant untapped potential for the luxury hair care and styling categories in EMEA,” said Oribe – EMEA Associate Director Clifford McEwan.

“We are confident that our elevated portfolio – together with our sister brands at Kao, Molton Brown and Sensai – will bring together an unprecedented offering and level of innovation to consumers.

“We look forward to connecting with retail partners in Cannes as we embark on this exciting commercial journey and explore new business opportunities.”

The hero innovation of the year is the Gold Lust Restorative Night Crème for Hair.

A key focus at the show will be the best-selling Gold Lust Collection, featuring the hero innovation of the year: the Gold Lust Restorative Night Crème for Hair.

The new treatment restores and hydrates damaged hair, targeting split ends and damage.

Its lightweight, quick-drying formula makes it ideal for nightly use, preserving styled hair while leaving it ultra-soft, smooth and infused with a youthful, all-day shine.

The ultra-nourishing and moisturising Gold Lust Collection has been going strong for nearly 10 years and won multiple awards.

READ MORE: Molton Brown to preview fragrance innovation and GTR growth in Cannes

READ MORE: Molton Brown supports best-selling scent via summer campaign with WDF

READ MORE: Sensai targets new airport openings in EMEA and sets out Cannes agenda