William Lauder: ‘Pandemic’s impact on cancer treatments will be profound’

By Charlotte Turner |

Executive Chairman of The Estée Lauder Companies (ELC), William Lauder, has said consequences of the pandemic on cancer treatments won’t be fully known for years, ‘but they stand to be profound’, as the company launches the 2021 Breast Cancer Campaign.

 

The Estée Lauder Companies (ELC) said it is ‘coming together to help end breast cancer for all’ as it launches the latest iteration of its annual Breast Cancer Campaign, as it insists that ELC’s call to help end breast cancer is more urgent than ever, as female breast cancer is now the most commonly diagnosed cancer worldwide—surpassing lung cancer for the first time in 2020—with an estimated 2.3 million new cases.

 

A full-length interview with William Lauder will appear in the TRBusiness October ezine.

 

“This sobering statistic has only reaffirmed why The Estée Lauder Companies’ Breast Cancer Campaign’s (The Campaign) mission remains unwavering in uniting people to create a breast cancer-free world. It’s #TimeToEndBreastCancer,” said ELC.

 

“According to the Breast Cancer Research Foundation (BCRF), as projects that are already in progress face the potential to be paused or even cancelled, we could lose critical momentum to make progress," William Lauder tells TRBusiness.

“According to the Breast Cancer Research Foundation (BCRF), as projects that are already in progress face the potential to be paused or even cancelled, we could lose critical momentum to make progress,” William Lauder tells TRBusiness.

‘THE WORK IS NOT YET DONE’

The Campaign first ignited by Evelyn H. Lauder who co-created the Pink Ribbon in 1992, now supports more than 60 organisations around the globe to raise funds, educate, support, and bring us closer to a world without breast cancer.

 

As the Company’s largest corporate social impact program, The Campaign has raised more than $99 million globally for lifesaving research, education, and medical services, with more than $80 million funding 321 medical research grants through the Breast Cancer Research Foundation (BCRF), the highest-rated nonprofit breast cancer organisation in the U.S. founded by Evelyn H. Lauder in 1993.

 

BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research.

 

The BCRF research grants funded by The Campaign span the entire continuum of breast cancer research, from studying the basic biology of how healthy cells go awry and become cancerous, to developing new diagnostic tests and treatments, to conducting research to improve a patient’s quality of life both during and after treatment.

 

Although great strides have been made against this disease – breast cancer mortality rates have decreased in the Us by 41% among women since 1989 because of earlier detection and improved treatment – the work is not yet done.

 

FUNDRAISING TAKES A HIT DURING PANDEMIC

“An unfortunate reality as a result of the pandemic is that fundraising and funds for breast cancer research experienced a significant decline,” William Lauder told TRBusiness.

 

“According to the Breast Cancer Research Foundation (BCRF), as projects that are already in progress face the potential to be paused or even cancelled, we could lose critical momentum to make progress.

"A digital-first approach is key to the ongoing strategy and success of The Breast Cancer Campaign, as we know digital and social media engage, unite, and connect people as never before," William Lauder tells TRBusiness.

“A digital-first approach is key to the ongoing strategy and success of The Breast Cancer Campaign, as we know digital and social media engage, unite, and connect people as never before,” William Lauder tells TRBusiness.

“When it comes to research projects, the ramp-up from lost funding could take years. BCRF has been very fortunate to have committed partners, donors and fundraisers that have enabled another year of lifesaving science. We must continue to sustain – and grow – this necessary work.

 

SPREADING THE MESSAGE ON SOCIAL MEDIA

This year the campaign will involve launching a new social media call to action to encourage engagement from supporters worldwide to raise funds for BCRF through the simple action of grabbing your favorite pink lipstick, drawing a ribbon, sharing your story using the hashtags #TimeToEndBreastCancer and #ELCdonates and tagging up to five people to participate.

 

For every public, in-feed Instagram, or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, @esteelaudercompanies will donate $25 to @bcrfcure up to $150,000

ELC Korea Donation to Korean Cancer Society, 2020, Seoul, Korea.

ELC Korea made a donation to the Korean Cancer Society in 2020.

ELC will also reinforce and build upon its legacy of breast cancer funding and furthering the Company’s commitment to Racial Equity, by investing $1 million over two years towards research to help eliminate breast cancer disparities. Through grants with BCRF, two important new initiatives will be supported.

 

"We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease," says ambassador, Elizabeth Hurley.

“We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease,” says ambassador, Elizabeth Hurley.

Once again, ELC will illuminate buildings, monuments, and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building, New York City and the Eiffel Tower, Paris.

 

WORKING WITH MORE THAN 60 ORGANISATIONS

It will also mobilise employees worldwide to positively impact communities and unite in action to support more than 60 breast cancer organisations around the world.

 

Finally, ELC will convene world-class experts to educate on the importance of breast health; continue to produce and distribute informative materials and Pink Ribbons worldwide and drive donations to BCRF through ELCompanies.com/BreastCancerCampaign.

 

Elizabeth Hurley, the longstanding Global Ambassador for The Campaign added: “My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work.

 

“I joined Evelyn to work on The Campaign shortly after she started it in the early 1990’s. Over the years, I’ve seen the powerful impact The Estée Lauder Companies has had on the global breast cancer community, including groundbreaking progress made through the research The Campaign has funded to advance science, treatments, and care.

 

“We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease.”

 

Eiffel Tower is lit up in pink to support the Breast Cancer Campaign. Credit: JB Autissier.

Eiffel Tower lit up in pink to support the Breast Cancer Campaign. Credit: JB Autissier.

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