PanzerGlass secures new SAFE listing with WHSmith in 40 UK retail stores

By Andrew Pentol |

SAFE 60ml is part of the PanzerGlass ISO-certified anti-bacterial and screen cleaning solutions.

Danish company PanzerGlass has secured the listing of its SAFE 60ml anti-bacterial and screen cleaner with WHSmith in 40 UK airport, rail and specialist stores.

As mentioned, the new WHSmith listing includes rail locations, which are now part of the expanded PanzerGlass Travel Retail 2.0 channel segmentation.

Designed and developed in Denmark, SAFE 60ml is part of the PanzerGlass ISO-certified anti-bacterial and screen cleaning solutions. These solutions sanitise mobile devices without impacting performance and kill 99.999% of bacteria in the process.


Alan Brennan, Global Sales Director New Channels, PanzerGlass said: “This new partnership with WHSmith Travel reflects our ambition to bring to market breakthrough product innovation that is shopper centric and delivers high performance and value both for the end user and the retailer.

“We look forward to building and accelerating our partnership with WHSmith in growing the device hygiene category in the year ahead.”

This latest listing follows that of its next generation All in 1 Antibacterial screen case protection for the iPhone range (including Apple watches) with Bahrain Duty Free. These products will be on display in the new passenger terminal at Bahrain International Airport which opened in January.


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