Patrón Chairman’s Reserve becomes first NFT tequila on

By Charlotte Turner |

World-renowned ultra-premium tequila, Patrón, has teamed with, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition Patrón Chairman’s Reserve.


The first-ever tequila NFT from Patrón went live with BlockBar on Tuesday 25 January. The NFT priced at 1.5 ETH (approx. $4,500) may be purchased from BlockBar with Ethereum (ETH) or by credit card.


Described as a ‘one-of-a-kind, exclusive blend’ the aged tequila has never been released to the public. A purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve.


Made of 100% Extra Añejo, the release is said to be so rare that it will never be replicated again and only 150 individually numbered bottles of this exquisite tequila will be available exclusively on



“Aged to its full potential in a combination of Sauternes (80%) barrels  and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda Patrón, this tequila features an incredibly unique finish that creates a remarkable wine-like quality to complement the agave notes,” said the brand.


Described as a ‘one-of-a-kind, exclusive blend’ the aged tequila has never been released to the public.

Described as a ‘one-of-a-kind, exclusive blend’ the aged tequila has never been released to the public.

“This special release has a truly one-of-one formula with tasting notes of honey, butter and caramel followed by citrus touches of orange and tangerine.”


The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the Patrón familia, and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels.



The packaging artwork was inspired by Patrón tequila’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jalisco highlands, the Patrón Hacienda and agave fields.


“We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for Patrón Tequila’s first-ever foray into the NFT market with the launch of Patrón Chairman’s Reserve,” said Kathy Parker, President and Global Chief Marketing Officer for Patrón.

The first-ever tequila NFT from Patrón became available on at 10am EST on Tuesday 25 January.

The first-ever tequila NFT from Patrón became available on BlockBar at 10am EST on Tuesday 25 January.

“As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”


The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership.


The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely trade its NFT version within the marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering on


“We’re excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with Patrón – the number one ultra-premium tequila – as the first tequila brand on our platform,” said Dov Falic, co-founder and CEO of BlockBar.


A member of the Falic family which owns leading Americas travel retail operator, Duty Free Americas, Dov created BlockBar in 2021.


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