Patrón Tequila says its new limited edition Mexican Heritage 1-litre gift tin, is now available at more than 200 duty free outlets and that the company is delighted with its success so far; so much so that it has decided to offer it year-round in Mexico duty free stores, and as a permanent seasonal offer in travel retail in the rest of the world.

 

The GTR exclusive carton designed by Mexican artist Adrian Dominguez – who specialises in designs with ornamental and organic style – holds a 1-litre bottle of ultra-premium Patrón Silver tequila.

 

“Born in Mexico City, and residing now in Queretaro, Dominguez’s art is greatly influenced from nature and the ancient culture of his homeland,” says Patrón.

 

“For this custom work for the Patrón gift tin, he was inspired by Aztec and Mayan lore, choosing two divine figures to depict on the tin, the fierce jaguar and the tranquil peacock.

 

‘PERFECT PAIRING OF MEXICAN ARTISTRY’

“The other sides of the tin include an image of the Patrón Silver bottle, and the removable cover is adorned with the signature Patrón bee emblem.”

 

“Mexico is our home,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits.

 

“It’s where Patrón was born decades ago, in the small town of Atotonilco el Alto, Jalisco, and where we still handcraft all of our tequila sold around the world.

 

“And now with this beautiful new 1-liter Mexican Heritage gift tin at travel retail, we proudly celebrate the art and culture of the country we’re privileged to call home. It’s the perfect pairing of Mexican artistry.”