Patrón Tequila and Lalique unveil Serie 3 ahead of National Tequila Day

By Faye Bartle |

Patrón en Lalique: Serie 3.

Patrón en Lalique: Serie 3.

Patrón Tequila (part of the portfolio of Bacardi Limited) and Lalique have unveiled their third collaboration – Patrón en Lalique: Serie 3 – in advance of National Tequila Day in the US on Sunday 24 July.

Part of the collectible Patrón en Lalique series, Patrón en Lalique: Serie 3 has been specially crafted to celebrate the Weber blue agave plant from which Patrón Tequila derives.

The liquid is a blend of rare extra añejo tequilas, which would be impossible to replicate, featuring 14 different hand selected tequilas each aged for up to eight years in French and American oak casks.

It is characterised by its crystalline colour and sweet and smooth taste featuring hints of spices, dried fruits, sherry wine and intense wood.

“Our familia of talented craftsmen are constantly experimenting to create bold innovations that stay true to the Patrón commitment to handcrafted perfection,” said David Rodriguez, Master Distiller at Patrón.

“We explored many combinations of extra añejo tequilas before landing on the liquid excellence that can be found in Patrón en Lalique: Serie 3.”

The design of the crystal decanter, created by Marc Larminaux, Lalique’s Artistic and Creative Director, is an artistic interpretation of the agave plant.

Each decanter is handmade and individually numbered at the Lalique factory in Wingen-sur-Moder, in Alsace, France.

Patrón en Lalique: Serie 3.

The crystal decanter is an artistic interpretation of the agave plant.

“With this series we pushed the boundaries of art even further with the design of our decanter that celebrates the natural and raw materials that go into every drop of Patrón Tequila,” said Silvio Denz, Chairman and CEO at Lalique.

“Much like the masters at Patrón, at Lalique we pride ourselves on achieving excellence in everything we do.”

Just 299 bottles of Patrón en Lalique: Serie 3 are available around the world, including via BlockBar.com, the world’s first direct to consumer NFT marketplace for fine wine and spirits, for the suggested retail price of US $7,500 (750ml).

The Patrón en Lalique series started in 2015 with the release of Serie 1, followed by Serie 2 in 2017.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend