Pernod Ricard Global Travel Retail (PR GTR) has appointed Liya Zhang as Vice President of Marketing PR GTR effective today (1 June 2021).
Zhang, who previously held the role of Vice President of Premium Off & Retail, Pernod Ricard China will report to Mohit Lal, CEO, PR GTR.
She will be based in the Group’s London headquarters as of 2022 and become a member of the Pernod Ricard Global Travel Retail Management Committee.
Zhang said: “Taking on the role of Vice President of Marketing for PR GTR is a tremendously exciting prospect. With the company at the forefront of global travel retail, helping to grow its marketing capability and cementing Pernod Ricard as a thought leader across the channel is a fantastic opportunity and one I will be grabbing with both hands.”
PUSHING CATEGORY BOUNDARIES
PR GTR said that continuing to push category boundaries within the channel and connecting with travellers across the globe at different stages of the travel trail remains a core focus for future activity and further cements the company as an ‘innovative thought-leader’ within the category.”
In related news, Craig Johnson moves from Vice President Marketing, PR GTR to Vice President of Brand Management, Pernod Ricard USA and will be based in New York.
Johnson commented: “I am immensely happy for Liya. She is the right person to take the marketing division to the next level. Her insights and experience will be invaluable. I wish her all the best and look forward to seeing the company continue to thrive within the channel.”