Capitalising on the opportunity to enter the growing Premium+ category, Pernod Ricard Global Travel Retail (PR GTR) has launched a collection of ultra-rare Single Cask Editions from Secret Speyside exclusively into global travel retail.
The new series comprises seven exclusive expressions, aged between 21 and 27 years, which come from four of the most esteemed ‘hidden’ distilleries in the Speyside region: Caperdonich, Longmorn, Glen Keith, and Braes of Glenlivet.
The expressions have been matured in seven separate American Oak casks, a selection of which were first-fill.
The result is a series of rare and distinctive new original flavour profiles that are ideal for collectors and curious connoisseurs alike.
“The ultra-rare range of Single Cask Editions fuse the rich heritage and unique characteristics derived from the four celebrated and elusive distilleries at the heart of the revered region of Speyside, presenting travel retail shoppers with a unique opportunity to explore and collect new and rarer treasures,” said Liya Zhang, Vice-President of Marketing, Pernod Ricard Global Travel Retail.
“As a rich and rapidly growing category, we are thrilled to present this remarkable range of rare Single Cask Editions exclusively to travel retail.
“The ultra-limited malts present an opportunity for PR GTR to cut through the Prestige+ category in duty free, offering unique expressions collectors cannot find anywhere else.”
The handpicked selection of Secret Speyside Single Cask Editions were developed from single malts from the distilleries unearthed by PRGTR’s team of whisky experts.
Each edition has a character that’s unique to its individual cask.
They were initially launched in global travel retail across 25 markets in 2019.
Secret Speyside has since expanded into key Single Malt domestic markets including the UK and China.
“It is always a satisfying moment for a blending team when we realise a cask we’ve been monitoring for a number of years stands out as being worthy of bottling all by itself,” said Sandy Hyslop, Chivas Brothers Director of Blending and Inventory.
“The introduction of these seven new captivating Single Cask releases is a tribute to the exceptional skill and uncompromising dedication that is behind Secret Speyside.
“Over decades of maturation, an incredibly distinctive range of flavours have developed inside each cask and these stunning new releases, bottled at cask strength, represent an impressive depth to Speyside that is just waiting to be discovered.”
Unique editions from the global travel retail exclusive Secret Speyside Single Cask release will be available to buy at individual RRPs exclusively across key partners.
These include the Secret Speyside Caperdonich Peated 1996 exclusive to Heinemann, Frankfurt (RRSP US$1,050).
There’s also the Secret Speyside Caperdonich Unpeated 1996 exclusive to Dufry, Heathrow (RRSP US$1,050), as well as the Secret Speyside Braes of Glenlivet 1992 exclusive to Dubai Duty Free (RRSP US$990).
In Shanghai, shoppers can seek out the Secret Speyside Glen Keith 1998 exclusive to CDFG (RRSP US$450 USD) while in Hong Kong, there’s the Secret Speyside Glen Keith 1994 available only through Lagardère (RRSP US$760).
This in addition to the Secret Speyside Longmorn 1998 exclusive to Lotte, Singapore ( RRSP US$480) and the Secret Speyside Longmorn 1995 found only at Everrich, Taiwan (RRSP US$800).
Prices are subject to change according to exchange rates.