The House of Wonder experience is running in Paris Charles de Gaulle until 24 November.

Pernod Ricard Global Travel Retail and Maison Perrier-Jouët have unveiled the ‘House of Wonder’ activation, supported by a large-scale advertising campaign and an artistic exhibit, at Paris Charles de Gaulle airport.

The experience is running from 10 October until 24 November, before transferring to Miami International airport for the month of December, to coincide with the Design Miami art fair.

The House of Wonder space was inspired by the Belle Epoque Society, the ecosystem of experiences that the Maison offers at its historic site in Epernay, in the Champagne region of France. It invites travellers to discover the story of Perrier-Jouët, dating back to 1811, when the Maison was founded by botanists and horticulturalists Pierre-Nicolas Perrier and Rose-Adélaïde Jouët.

Perrier-Jouët showcases history and heritage

United by their love for art and nature, the founders chose Chardonnay as their signature grape, establishing the floral wine style that went on to be synonymous with Art Nouveau pioneer Emile Gallé’s illustration of the Japanese anemone, which adorns a large Perrier-Jouët bar in both airport locations.

Activation visitors are offered tastings from the range, and can view and purchase vintage cuvées from the Collection Belle Epoque, as well as non-vintage cuvées from the Collection Les Classiques. Each purchase is presented in a special gift box, which can be personalised at the Paris location.

The Paris House of Wonder experience was officially opened by (l-r) Laurent Pillet, Chairman & CEO Pernod Ricard Global Travel Retail, Guy Bodescot, CEO of Extime Duty Free, Guillaume Petavy Meynier, Global Brand Director Perrier-Jouët, Marie de Vries, Marketing Director Champagne MMPJ.

In addition, for a limited time only, passengers will have access to an exclusive gift set, created in collaboration with Polish designer Marcin Rusak. This gift box contains a cuvée and two branded flutes highlighting the three hero plants of Champagne’s biodiversity. Rusak will also exhibit his ‘Plant Pulses’ artistic installation at the Design Miami art fair.

Pernod Ricard Global Travel Retail Brand Director Prestige and Ultra-Prestige Spirits Andrew Bardsley commented: “Stronger demand for champagne across the travel retail channel over the last year has spurred Pernod Ricard Global Travel Retail into securing some important listings for Perrier-Jouët in exciting locations such as New York, Shanghai, Hong Kong and Singapore, where there is a high concentration of affluent travellers.

The House of Wonder pop-up is being supported by a large-scale advertising campaign, and an artistic installation at the Design Miami art fair.

“These stunning activations in Paris and Miami signify another era of growth, again correlating directly to those areas where consumer demand for luxury is strongest and there is an inherent connection to art and design. The GTR channel is playing a pivotal role in building brand equity and reinforcing Perrier-Jouët’s global strategy.”

Lagardère Travel Retail Head of Activation Charlotte Dézaphix noted: “We are very proud to welcome Perrier-Jouët to our pop-up space in Paris Charles de Gaulle. This activation will highlight the craftmanship of the Maison with many exceptional cuvées, underlining the singular floral style of the wines.

For a limited time only, an exclusive gift set will be availale to travellers, created in collaboration with Polish designer Marcin Rusak.

“Thanks to the outstanding design, travellers will discover the Perrier-Jouët wines collection through tradition, craftmanship, nature and art. Tasting, personalisation and gifts will complete the experience. The perfect combination of the Champagne region and Paris, France.”

Duty Free Americas (DFA) Vice President of Spirits & Wine Jonathan Bonchick added: “DFA is excited to partner with Perrier-Jouët Champagne this December at Miami International Airport, bringing luxury and celebration to travellers for the holiday season. This activation reflects DFA’s ongoing commitment to premium experiences and top-tier brands, offering a festive touch of elegance and taste.”

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