SNI Group, the owner of the Cloudz brand and Cloudz travel specialty retail concept has announced proudly that its international electronics offerings will comprise of Philips products in future.

Cloudz is a specialty retail concept offering an assortment of innovative, practical and fun products for the travel retail environment and claims to be one of the top selling and most recognized specialty brands in travel retail.

‘We see this step as a win for Cloudz, Philips, and for all of our highly-valued customers who appreciate our established brands and the assurance of quality that we represent,’ said Randall P. Cohen, Executive Vice President of the SNI Group. ‘Philips is surely a welcome component to the Cloudz offering.’

Currently, the Cloudz Travel Comfort Product range includes: Travel Pillows, Travel Blankets, Travel Socks, Travel Slippers, Sleep Masks, Luggage, and many other accessories for travellers.

Philips will focus purely on travel essentials that are in line with the Cloudz concept. This targets a different traveller group at airports with a different proposition compared to the regular travel retail business.