Dubai Terminal 3 IQOS Pop-up.

PMI Duty Free, a subsidiary of Philip Morris International (PMI), has announced its name has changed to PMI Global Travel Retail.

The update is said to reflect ‘the changing landscape of the travel retail industry’ and the company’s ‘unwavering commitment to delivering innovative and elevated retail experiences to global travelling adult nicotine users’.

“The travel retail landscape has evolved dramatically since its inception,” explained Beste Ermaner, Vice President, PMI Global Travel Retail.

“Our new name, PMI Global Travel Retail, reflects this evolution and our dedication to meeting the changing needs of today’s sophisticated global travelling adult nicotine users and positions us at the forefront of an industry increasingly defined by experience, integration, and global connectivity.

“We are excited to embark on this new chapter and continue to provide exceptional experiences for our consumers.”

Narita International Airport IQOS shop.

The transition to PMI Global Travel Retail signifies the company’s evolution from a transaction-focused model to one that offers an elevated, experiential retail experience in line with the consumer shift towards digital, omnichannel and personalised experiences.

“PMI Global Travel Retail plays a vital role in driving PMI’s smoke-free vision forward,” said Ermaner. “This transition exemplifies the strategic role PMI Global Travel Retail plays in PMI’s smoke-free ambitions.

“By pioneering multi-category roll-out of our smoke-free products, PMI Global Travel Retail will continue delivering unique experiences to more than 350 million traveling adult nicotine users worldwide, supporting conversion to better alternatives and enhancing the equity of our innovative brands globally.”

Left: Geneva Airport IQOS shop. Right: Hamad International Airport shop.

Currently, Philip Morris International’s product portfolio primarily consists of cigarettes and smoke-free products. The company has invested $12.5 billion since 2008 to develop, scientifically substantiate and commercialise innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes.

As of December 31, 2023, PMI’s smoke-free products were available for sale in 84 markets.  Smoke-free products accounted for approximately 37% of PMI’s total full-year 2023 net revenues.

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