The website is available in both desktop and mobile versions (iOS and Android).

Philip Morris International (PMI) Global Travel Retail (GTR) has announced the launch of smokefreetravel.com, its first dedicated global website.

Launched ahead of the mid-year travel season. the platform is designed to provide legal-age nicotine users information on the availability of PMI’s smoke-free products across key global airports and in domestic markets.

Recognising that more than 50% of adult travellers actively research and plan their nicotine product purchases before travelling, PMI GTR has developed smokefreetravel.com.

Available in English, the platform offers an interface through which legal-age nicotine users can explore the availability of PMI’s smoke-free products during their trip.

“As a frontrunner in shaping the Global Travel Retail landscape, PMI GTR continues to lead with innovation and a steadfast consumer-first mindset,” said Beste Ermaner, Vice President, PMI Global Travel Retail.

Ermaner continued: “With the launch of the Smoke-Free Travel website, over 360 million legal-age nicotine users travelling across the globe now have direct access to this dedicated digital platform that significantly advances PMI’s smoke-free transformation and our commitment to offering better alternatives.”

PMI noted Smokefreetravel.com will be accessible in most countries where PMI smoke-free products are available and incorporates an age-verification gate to restrict access to adult users only.

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