Police to drive ‘Hollywood’ awareness in travel retail

By Luke Barras-hill |

Police_derigo

Police Origins 1 SPL872 is available in global travel retail from April.

De Rigo Group is promoting a new sunglasses style to global travellers from popular brand Police.

Coinciding with the launch of Sony Pictures’ Men in Black: International, the Origins 1 SPL872 line is available in global travel retail beginning this month [click below to view a trailer of the film featuring the range].

Alessandra Piccin, Duty Free & Licensor Boutiques Sales Manager, De Rigo Duty Free said: “We’re delighted that Police Origins 1 SPL872 will be offered in travel retail.

“We have some really exciting supporting advertising and merchandising plans for key airports worldwide which we’ll be announcing very soon.”

The Police ‘Men in Black’ Origins 1 SPL872 will feature at the De Rigo stand at the TFWA Asia Pacific Exhibition & Conference in Singapore.

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