Porsche Design has unveiled a new travel retail exclusive product, as it strives to uphold its mission to ‘combine minimalistic design with market-leading functionality’.

 

“Optimise function…Reduce the form right down to the essentials…Overcome the familiar to continually discover new and exceptional solutions….That is the vision that founder Professor Ferdinand Alexander Porsche realised with the creation of the legendary Porsche 911,” said the brand.

 

“Today, that maxim is consistently followed by Porsche Design as the company creates frames which stand for the perfect harmony of purist design, functionality, perfection and precision.”

 

The new slightly square P’8927T sunglasses are described as a fresh interpretation of the iconic squared aviator shape, with a flatter and wider form to create ‘a perfect international fit’.

 

“The soft double bridge embodies the perfect balance between a modern and classic design to create an effect which is striking despite the filigree stainless steel frame,” adds Porsche Design.

 

 

Rodenstock Director Global Retail Lucas Gestin said: “We are delighted to be bringing this fresh exclusive release to the travel retail market.

 

“A new take on one of Porsche Design’s most popular and classic models, the P’8927T meets the needs of customers who are seeking something truly standout and unique in the travel retail market, while also delivering the highest standards of design, style and materials.”

 

The P’8927T is available exclusively in selected duty free shops from 1 of January 2023.