Exclusive lifestyle-brand Porsche Design has partnered with Hollywood star Patrick Dempsey to launch a new campaign for its 2021 Eyewear collection, which will be featured by duty free retailers worldwide.

The American actor is best known for his role as Dr. Derek ‘McDreamy’ Shepherd in the medical TV drama series Grey’s Anatomy, which netted him two Golden Globes. When not on set, Dempsey follows his greatest passion which is motorsport. This keeps him closely aligned with the Porsche Design brand.

Since January, Dempsey has been the face of the new Porsche Design eyewear collection. He will be featured wearing four sunglasses models and prescription glasses throughout the year.

‘CONNOISSEUR OF HIGH-QUALITY PRODUCTS’

Jan Becker, CEO of Porsche Design Group said: “Hollywood icon Patrick Dempsey inspires us with his charismatic and authentic personality. He is a connoisseur of innovative and high-quality products and demands the most from his eyewear.

“Past successes will never be enough for this passionate race car driver as he is always looking ahead to the next challenge. Patrick Dempsey is the embodiment of Porsche Design values and is a perfect fit to represent the brand.”

Porsche Design will bring the campaign to life with digital content, multiple window campaigns featuring exclusive marketing material, point of sale material and extensive PR and social media activations.

Günther Herrmann, Vice President & Head of Eyewear at Rodenstock commented: “The goal of the global campaign and the partnership with Patrick Dempsey is to entice and excite the consumer and thereby raise the demand in the stores of our exclusive retail partners. Our priorities are innovation, zeitgeist and quality.

“It has always been reflected in our products and will from now on be a more integral part of our customer communications.”

Rebecca Rauner, Rodenstock Sales Manager Global Retail added: “We are certain that he will prove a fantastic draw to the Porsche Design offer in-store and would like to thank our duty free partners for their amazing support in facilitation of  high-profile promotions for Rodenstock and Porsche Design.”