Porsche Design parts with Eterna to take watchmaking in-house

By Kevin Rozario |

German luxury brand, Porsche Design, has set up a subsidiary in Switzerland to make its own watches – after ending an established licence with Eterna which made its previous timepieces.

 

The new division, Porsche Design Timepieces, will be led by Patrick Kury (41) who is known as an expert in watches mechanisms. The first watches made in-house will go on sale in the fourth quarter.

 

“By taking this step, we are continuing our successful history in timepieces, which began in 1972 with the iconic Chronograph I,” says Juergen Gessler (below), CEO of Porsche Design Group. “We are especially happy to have Patrick Kury, a watch expert who – as well as demonstrating a profound understanding of our brand – is extremely skilled and accomplished when it comes to developing watch mechanisms. Kury has already proved this by developing the Porsche Design Indicator, the most complex watch mechanism in the world.”

 

GOING BACK TO OUR ROOTS

Patrick Kury, comments: “As part of this new strategic realignment, we are consciously going back to the roots of Porsche Design timepieces. These revolutionised the industry in the 1970s and 1980s in terms of design and the materials used, as they included the world’s first black watch as well as the world’s first titanium watch.”

 

In the 2000s, Porsche Design also boasted impressive technical highlights such as the mechanical-digital stopwatch display of the Indicator.

 

The new watch collections will be positioned – as in the past 40 years – in an exclusive niche within the luxury category.

 

Porsche Design Timepiece No. 1 (illustrated top) will be the first model in the first series which reflects the characteristics of the two most successful models produced by Porsche Design, the Chronograph I and the Titanium Chronograph, which were matt black and made from titanium respectively. It has a production run of 500 units.

 

The self-winding chronograph features a 42mm case made from titanium. The matt black case was not painted but coated through a special process. The model is equipped with a mechanical Valjoux 7750 chronograph mechanism that has a power reserve of 48 hours.

 

The blackened sapphire crystal case back shows the inner workings of the energy-optimised Porsche Design rotor. Timepiece No. 1 has a black rubber strap and is waterproof up to a depth of 50 metres (5 ATM). Prices are not being released until nearer the launch.

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