Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Porsche Design updates its eyewear collection with new unisex models
By Benedict Evans |
Modern colour combinations have been used to merge functionality with contemporary design.
Porsche Design has added new eyewear pieces to its collection across: The Eternal Series, The Cyber Tec Series and The Hexagon Series. The new products will be distributed through De Rigo’s travel retail partners.
The Eternal Series acts a tribute to Porsche Design’s founder, Professor Ferdinand Alexander Porsche.
It is inspired by the P’8508, a unisex topseller of more than 10 years, and follows the Bauhaus principle of “‘less is more’ one of the brand’s credos.
The series combines a linear, purist design for everyday use, made of long-lasting and durable stainless steel.
The Eternal series comprises of 2 sunglasses models, the round-shaped P’8969 and the P’8970, boasting a Squared Aviator design.
The Hexagon Series is inspired by the hexagonal screws of the Porsche 911 motor block.
The front is made of 100% titanium and characterized by the core element of the series: four hexagonal screws which give stability to the frame.
The Hexagon Series comprises the two sunglasses P’8971, boasting an Aviator design, and P’8972 sporting a Panto style silhouette with a double bridge.
READ MORE: Porsche Design brings new ‘design and performance’ focused eyewear to TR
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