Premier Portfolio forays into confectionery with Ritter Sport game

By Charlotte Turner |

Premier-Portfolio-Ritter-Sport-Chocolate-Game-leadAmong its wide range of inflight retail products, Premier Portfolio will be showcasing its newest figurine as well as a Ritter Sport Chocolate Game – marking the company’s foray into confectionery – at the upcoming TFWA World Exhibition & Conference in Cannes, 30 September-04 October (Green Village M44).

 

Premier Portfolio International Ltd, the number one supplier of airline-logoed products in travel retail, is adding a number of new items to its assortment of specialist items, including a detailed plastic stewardess figurine, complete with the airline’s uniform, matching shoes and official issue handbags and trolley bags etc.

 

“We believe there is a gap in the market for a product such as this and can become very collectable too especially with uniform changes etc,” says Garry Maxwell Sales Director, Premier Portfolio.

 

“We have initially concentrated on the female cabin crew uniforms due to the more detailed design and colourways in their outfits, however it is possible to also create any crew member including the pilot.

 

Premier-Portfolio-Oman-Air-stewardess-figurine

Oman Air stewardess figurine complete with matching shoes and trolley bag.

DETAIL ENTACT AS FIGURINE SHRINKS

“We have managed to keep the size down on the product maintaining the detail and this now does not take up as much space in the trolley as other figurines.”

 

Click to enlarge images.

 

“These were first shown to some clients at the Tax Free Show in Singapore in May and we received a fantastic response. We are currently producing some for our clients.

 

“I also took a sample to a couple of training events with Virgin and Aer Lingus staff who went crazy…so we are very confident they will be a success both onboard and on the Airline websites.”

 

Premier-Portfolio-Ritter-Sport-Chocolate-Game-tall

The Ritter Sport Chocolate Game includes four flavours.

In addition to its figurines business, the company is also pleased to announce that it is launching a new confectionery product with Ritter Sport in Cannes at the TFWA Exhibition.

 

GREAT SALES POTENTIAL FOR CHOCOLATE GAME

The Ritter Sport Chocolate Game is a unique set including four flavours; Cornflakes, Strawberry Crème, Butter Biscuit and Milk Chocolate packed with a re-usable ‘Tic-Tac-Toe’ game.

 

This will be Premier Porfolio’s first venture into confectionery although both Maxwell (Sales Director) and Kevin Walsh (Director) were confectionery buyers with previous employers.

 

“We both knew the brand very well and know the potential and believe this will be a great impulse purchase onboard,” says Maxwell.

 

“We always try to work with innovative ideas and believe this will sell extremely well, there is also the future potential for other flavours and different games if it is as successful as we expect.”

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