An innovative sticker set that uses augmented reality to animate children’s playtime activities is the latest craze to hit travel retail.

The Mardles Augmented Reality sticker and play scene combination pack, available exclusively through Premier Portfolio International, allows children to interact with fun, animal-based stickers in 3D via a free app.

Packs include three different sets of 12 stickers that come to life with animation and sound effects when devices using the app software – compatible with most Apple, Android and Amazon platforms – are pointed at the stickers.

The travel retail set sold by Premier Portfolio will also include a free double-sided playmat.

BUNDLED SET

Users can control the characters with arrows and keep memories and selfies with the on-screen icons, with children also encouraged to get creative with the reusable stickers to attach onto play scenes or other flat surfaces.

The unique bundle includes Prehistoric Pals, including a Tyrannosaurus, raptors and pterodactyls; Really Wild, including Lions, elephants and meerkats; and Under the Sea, including dolphins, mermaids, seahorses; plus a travel exclusive laminated play scene.

Click on the video below to see Mardles in action.