The design of the TREX Pringles Traveller’s Collection Suitcase Tin evokes the excitement of travel.

Pringles is rolling out its new global-travel-retail exclusive Traveller’s Collection Suitcase Tin into global travel retail (GTR) from August.

The playful new product comes in a durable, reusable metallic tin format, in a colourful suitcase inspired design.

“This latest introduction reinforces Pringles’ commitment to driving channel-specific innovation to deliver solutions that resonate with the diverse needs of international travellers,” said Kellogg’s Benelux Key Account Manager International Travel Retail Brechje Houben.

“Travel retail is the perfect environment for playful, keepsake formats like this, that surprise and delight shoppers. With the Pringles Traveller’s Collection, we wanted to create something that captures the joy of travel, while delivering the iconic Pringles crunch consumers love.

“By including a set of customisable stickers, we are also giving travellers another unique way to interact with the brand, and create a lasting memory of their trip.”

The Pringles Traveller’s Collection Suitcase Tin contains two 70g cans of Original Pringles, in addition to a set of travel-inspired stickers, which can be used to personalise the Tin, or to accessorise other items.

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