Designer footwear giant Christian Louboutin has signed a long-term licence agreement with Barcelona-based fashion and fragrance house Puig.

The multi-year partnership involves ‘creation, development and distribution’ in the luxury beauty territory’ and fuses the companies’ ‘entrepreneurial, innovative and creative spirit to boost the beauty business’, according to a joint announcement.

Marc Puig, CEO, Puig.

BEAUTY ‘ON A NEW LEVEL’

Fashion designer Christian Louboutin, who began trading and 1991 and has risen to fame with his revered collection of women’s and men’s shoes and fashion accessories, commented: “I am happy to continue this adventure with the Puig family.

“When I first met Marc and Manuel Puig, I immediately understood we had a lot in common. We are both a family business, we talk the same language and we are both passionate about what we do. Puig will be able to develop my vision of beauty according to the brand values,” commented Christian Louboutin.

Marc Puig – Chairman and CEO of Puig – states: “We are delighted to sign this agreement with Christian Louboutin. We respect his brand and creativity and we want to build on his original and innovative presence in the beauty territory.”

Alexis Mourot, Christian Louboutin Chief Operating Officer and General Manager added: “Puig is the best partner to bring our beauty business to the next level while understanding and protecting our DNA and keeping our existing high positioning in the market.”