World famous British makeup artist icon, Charlotte Tilbury.

In major breaking news for the cosmetics industry, Barcelona-based fashion & beauty house, Puig will acquire a majority stake in the iconic cosmetics brand, Charlotte Tilbury, named after the globally-recognised makeup artist who launched the company in 2013.

The eponymous brand made its global travel retail debut in June last year at the airport’s Terminal 5 with World Duty Free (WDF). The brand is also available at numerous DFS T Galleria stores.

Founder Tilbury, who grew up on the Spanish island of Ibiza, will rollover a significant minority stake, but will continue as Chairman, President and Chief Creative Officer of the company. Demetra Pinsent will remain as CEO.

BDT Capital Partners, a merchant bank that provides family- and founder-led businesses with long-term capital, will invest alongside Puig and hold a minority stake. BDT also acted as financial advisor to Puig.

‘PIVOTAL POINT IN OUR GROWTH’

“I’ve always dared to dream and create magic through beauty,” said Charlotte Tillbury.

“I’m proud to be joining forces with Puig in a strategic partnership that will help us achieve our limitless ambitions. We’ve reached a pivotal point in our growth since launching seven years ago, and we’re looking forward to unlocking new opportunities with Puig, which is the perfect partner as we build an iconic brand to last.

“Puig drives some of the world’s most distinctive premium fashion and fragrance brands and has always inspired me with how it innovates and reimagines brands through storytelling and creativity, and its respect for founder-led brands like mine. I feel like I’m home.”

“We are beyond excited to partner with Charlotte and her team and support them in the next stage of developing the brand,” said Marc Puig, Puig Chairman and CEO.

The brand can be found in DFS T Galleria stores such as this one in Macau at the Four Seasons.

“We are proud to welcome Charlotte Tilbury to our family which marks a key milestone in our ambition to develop a strong makeup and skincare business.”

TWO PRIVATELY OWNED COMPANIES

Puig and Charlotte Tilbury, two privately owned companies, say that they have a strong connection through their shared core values, including ‘creative storytelling, an entrepreneurial mindset and a sincere passion for empowering people through beauty’.

The acquisition of a majority stake in Charlotte Tilbury will add an established and rapidly-growing makeup and skincare brand to Puig existing portfolio of fashion, fragrance and luxury beauty brands.

Puig believes that the addition of Charlotte Tilbury, will reinforce its position in the category and make Puig a strong three-axis global competitor in the luxury beauty category. At the same time, Charlotte Tilbury will be gaining access to a global footprint and the chance to expand its worldwide presence.

“We are beyond excited to partner with Charlotte and her team and support them in the next stage of developing the brand,” said Marc Puig, Puig Chairman and CEO.

Tilbury has 27+ years of experience working across editorial, fashion shows, couture and red carpets – as well as with the world’s most famous faces – during which time she developed products for some of the biggest luxury beauty houses in the world.

“Charlotte Tilbury has achieved rare success across both skincare and makeup categories, with the highest quality products such as Magic Cream moisturiser and Pillow Talk lip, eye and face collection loved by consumers and celebrities around the world,” added Puig.