Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Puig unveils new Paco Rabanne feminine scent
By Andrew Pentol |
The new feminine scent is available in 50ml and 80ml bottles.
Puig is bolstering its Paco Rabanne XS masterbrand with a new feminine scent, Pure XS For Her Eau de Parfum. Available in 50ml and 80ml bottles, Pure XS For Her is being rolled out in GTR this month.
The brand’s biggest arrival of the year, Pure XS For Her is the feminine counterpart to the Pure XS masculine scent, which launched in 2017. The fragrance was created by Givaudan perfumer Quentin Bisch, with the floral juice opening with ylang ylang, jasmine and vanilla followed by notes of popcorn, musk, milkwood, sandalwood and ambrette seeds.
The pink Pure XS For Her fragrance bottle features ‘bold edges and curves’, while a gold serpent wraps around the top of the flacon.
Actress and model Emily Ratajkowski, who has 18m followers on Instagram, is the face of Pure XS For Her. She stars in a photo campaign, film and web series—Paco Rabanne’s first interactive web series on Instagram.
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