Perfetti Van Melle (PVM) will spotlight several new travel retail exclusives at the TFWA World Exhibition & Conference this month (24-28 October).
The sugar confectionery brand has set its sights on growing its market share within children’s gifting and refreshment.
Attention will be placed on Mentos and Chupa Chups, plus regional brands Fruittella and Look-o-Look.
Meanwhile, Mentos will launch a trio of new travel retail exclusive launches for 2022.
The bright, colourful and reusable Mentos Candy Fan contains four Mini Mentos rolls in Cola, Orange, Lemon and Strawberry flavours.
REVAMPED MENTOS GUM PACKS
The reusable Mini Mentos Pencil Case contains 11 Mini Mentos rolls in Cola, Orange, Lemon and Strawberry and is available in three different colours.
Offering freshness on-the-go remains a key focus for PVM, as it reformats the Mentos Gum packs with a new smaller, curvier design.
The new curvy bottle packs are available in the following flavours: Pure Fresh Mint, Pure Fresh Spearmint and Pure Fresh Red Fruit Lime (new for 2022).
PVM says it remains focused on activities such as promotions to drive footfall, conversion and offering the right portfolio to increase appeal and basket sizes for customers.
TFWA World Exhibition visitors will discover the brand universe of Look-O-Look as PVM places extra focus on a brand ‘that makes the ordinary extraordinary’.
Look-O-Look will present its ‘world of fun’ through surprising products such as Candy Mix Shake, Party Bottle, Candy Burger, Candy Donut, Candy Noodles, Candy Pizza and Candy Sushi.
The packaging features playful fast-food concepts containing candy confectionery, designed to appeal to children and adults alike.
MEETING TRAVELLERS’ NEEDS
Femke van Veen, Travel Retail Brand Manager, PVM said: “We are excited to have grown to offering four brands in our travel retail channel.
“I truly believe we offer a house of brands that fits different travellers needs: Chupa Chups, the number one lollipop in the world that creates fun for everybody; Mentos, the world-famous candy that is hard on the outside, soft in the inside and the perfect candy for sharing; alongside Mentos Gum and Mints which provide the traveller with a delightful refreshing experience.
“Our Look-O-Look range just makes the ordinary a bit extraordinary and makes customers step into a world full of fun and wonder and Fruittella is one of our most classic and authentic brands, known for its unique rich and juicy taste with natural flavours, natural colourings and real fruit juices, and a perfect candy for on-the-go.”
PVM can be found exhibiting at stand P8, Mediterranean Village.