L to r: PyD’s Pedro Trolez, with Twelve Beauty’s Sonia Graffin and Pedro Catalá.

PyD has created a new business unit following its majority acquisition of Twelve Beauty, the skincare brand founded in 2012 by pharmacist and cosmetic scientist Pedro Catalá. The new unit will focus on conscious beauty, responsible innovation and global growth.

Combining science and nature, Twelve Beauty has built a solid reputation for clean, effective, and dermatologically advanced formulas, crafted using organic ingredients. The brand cultivates its own orange and olive groves, thereby ensuring purity and provenance, and a commitment to sustainability.

Celebrity fans include Emma Watson, Glenn Close, Lesley Manville, Naomie Harris and Elle MacPherson. With a robust digital presence, the brand is sold in select premium retailers across Hong Kong, Shanghai, the UK, Paris, San Francisco and Los Angeles, among other global cities.

“At Twelve Beauty, we are entering a new chapter bringing energy, experience, and vision, guided by a clear idea: to consolidate its legacy as an international benchmark in conscious and scientific beauty,” commented CEO Sonia Graffin.

“This agreement represents a turning point to boost [the brand’s] digital ecosystem, global expansion, and the development of new product lines, while keeping the promise of caring for the skin with the purity of nature and the rigour of science.”

Twelve Beauty Founder Pedro Catalá added: “We join the PyD family with pride and excitement. This acquisition validates the strategic relevance of natural skincare formulated with purpose and underscores our mission: to offer products where every ingredient works toward lasting skin health.

“Becoming part of the PyD group will allow us to maintain and elevate our standards of excellence while facing new challenges with confidence, conviction, and growth ambition.”

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