QDF: ‘Creating outstanding passenger experiences is central to growth’

By Kristiane Sherry |

Qatar Duty Free Tr Consumer Forum

Qatar Duty Free is supporting the upcoming TR Consumer Forum as a Diamond Sponsor.

TR Consumer Forum Diamond Sponsor Qatar Duty Free (QDF) has shared its thoughts as anticipation reaches a crescendo ahead of next week’s event event, co-organised by TRBusiness and m1nd-set.

Set to take place from 21-23 June at Airport City Space, Vienna, the TR Consumer Forum is the only industry conference of its kind within global travel retail that places the consumer front and centre of the conversation. 

The TR Consumer Forum is returning for its third year, with its most powerful lineup yet, with leaders and stakeholders from across the industry set to meet for a packed agenda of high-level insights and knowledge sharing.

Businesses in attendance include Aer Rianta International, Budapest Airport, Cyprus Duty Free, Düsseldorf Airport, Dufry, Iceland Duty Free, Fraport AG, Heathrow Airport, Gebr. Heinemann, London Gatwick Airport, Lagardère Travel Retail, Riyadh Airports, Vienna Airport (host sponsor), and many more.

Understanding consumer behaviour

Thabet Musleh, Senior Vice President, Qatar Duty Free.

“We know that understanding consumer behaviour is necessary for any retail business’s success,” commented Thabet Musleh, Senior Vice President, QDF.

“This is why, as a key player in the industry, QDF is keen to support this year’s TR Consumer Forum and engage in consumer-centric conversations.

“Creating outstanding passenger experiences is at the core of our success and growth at Qatar Duty Free; we place our customers first in every decision we make.”

“This year we are placing a strong focus on passenger engagement, creating exclusive experiences and adjusting our operating model to a more sustainable approach,” the QDF spokesperson continued.

Sustainability is at the heart of the TR Consumer Forum schedule, with the brand new ‘Green Shoots Exchange‘ taking place on Wednesday 21 June ahead of the opening cocktail. 

With newcomers and established players sharing ideas, the Green Shoots Exchange is an essential session for all stakeholders to attend. “We are seizing the opportunity of the consumer forum in Vienna to hear about these topics from industry friends and colleagues,” added Musleh.

A key focus for QDF in 2023 is to analyse how the retailer approaches customer experience and how it delivers a unique commercial offering. “As you know, last year was an exceptional year for QDF,” detailed Musleh.

“We raised the bar to unprecedented levels in terms of our ability to deliver exceptional projects, creating un-matched retail and F&B offering. At the back of this tremendous success we are looking towards a future that will involve innovation, e-commerce, sustainability and exclusive partnerships with iconic brands to drive even greater passenger enjoyment.”

Recent developments from QDF include the inauguration of the world’s first Louis Vuitton Lounge in an airport, and unveiling the world’s first FIFA store ahead of the FIFA Men’s World Cup football tournament.

In 2022, Hamad International Airport was named Skytrax ‘Best Airport in the World’ for a second consecutive year and ‘Best Airport in the Middle East’ for a sixth time in a row.

The wider TR Consumer Forum agenda features deep, consumer-centric sessions spanning traveller and shopper trends, future growth channels, and preparing for tomorrow’s consumer today.

Day Two opens with a state of the industry address from m1nd-set CEO and Founder Peter Mohn, who will provide an overview of both current and forecast air traffic, as well as detailed shopper behavioural trends across all regions. 

The event-exclusive data, insights and intelligence shared by m1nd-set alone throughout the TR Consumer Forum Conference programme is valued at six figures.

In addition to the packed conference agenda, a vibrant networking programme will also provide opportunities for socialising with industry colleagues. 

QDF retail revenue grew 59% year on year during the financial year April 2022 to March 2023, boosted by a SPP increase of more than +49% year-on-year.

From the opening cocktail to coffee breaks, the networking dinner and closing cocktails, delegates will benefit from a rich array of in-person conviviality. 

To find out about the TR Consumer Forum conference programme, click here and the links below. PLEASE NOTE: Ticket sales have now closed.

TR Consumer Forum sharpens sustainability focus

Powerful speaker lineup announced for TR Consumer Forum

Vibrant networking & social programme unveiled for 2023 TR Consumer Forum

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