Rampur Distillery rolls out Sangam World Malt Whisky blended malt

By Kristiane Sherry |

Radico Khaitan has launched Sangam – a blend of whiskies where ‘East meets West’

Radico Khaitan-owned Indian whisky brand Rampur Distillery has unveiled Sangam World Malt Whisky, an “East meets West” blended malt that brings together whiskies distilled around the world.

Sangam, derived from the Hindi word for ‘confluence’, will be available in global travel retail following a UK launch, with shipments starting from April 2023.

“Just like the rivers that flow from different directions, Sangam World Malt Whisky represents the convergence of the rich traditions of the East and the expertise of the West in the art of whisky-making,” said Sanjeev Banga, President of International Business at Radico Khaitan.

“Today marks a significant milestone in the history of Radico Khaitan as we proudly announce the launch of Sangam World Malt Whisky. This exceptional blend has been crafted with utmost care and precision, using the finest whiskies from around the world.”

Sangam is blended from malt whiskies from “traditional” European origins as well as new world producers. 

Master blender Anup Barik designed the whisky to bring “nuanced flavours” and a “harmony that is both delicate and refined”.

Producer tasting notes include tropical fruit, citrus and florals on the nose, peat, salt and honey on the palate, and a long, lingering finish.

Radico Khaitan’s Banga says the new expression will ‘exceed expectations’ globally

“Sangam World Malt Whisky represents our commitment to excellence and our dedication to delivering only the highest quality spirits to our customers,” Banga continued.

“We have worked tirelessly to create a product that not only meets but exceeds the expectations of whisky lovers around the globe.

“We are confident that Sangam World Malt Whisky will become a favourite among whisky connoisseurs worldwide and joins the other expressions from Rampur Distillery including Rampur Indian Single Malt Whiskies and Jaisalmer Indian Craft Gins.”

Sangam World Malt has a UK RRP of £54.99/US$67 for a 70cl bottle.

Earlier this month, Banga confirmed that Radico Khaitan’s global travel retail sales had exceeded pre-pandemic levels.

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