Readers gain topline IATA travel data; TRBusiness & m1nd-set strengthen ties

By Luke Barras-hill |

TRBusiness has taken its partnership with leading Swiss research agency m1nd-set to a new and exciting level after the latter agreed to share enhanced data courtesy of its Business 1ntelligence Service (B1S).

Readers will have enjoy unrivalled access to insight on the top 1,500 airports across the globe, including the ranking and share of the top 10 nationalities based on international departures; top 10 direct destinations; top 10 airlines and associated traffic by airline alliance.

The exclusive arrangement permits access to traffic data from IATA’s Direct Data Services (DDS) and a more recently introduced module that offers metrics on nationalities, destinations and travel behaviour.

Commenting on the agreement, Peter Mohn, CEO, m1nd-set said: “M1nd-set has been working with TRBusiness for over a decade, but in the last few years we have been able to take our fruitful partnership to a new level especially with the launch of the only consumer-voted Travel Retail Awards that have been a tremendous success in the industry.

ADDED VALUE

“The sharing of topline information of the unique DDS data from IATA will help TRBusiness to provide their readers with more in-depth and actionable data for 1,500 airports around the world.”

In addition, m1nd-set will disclose information about the share of connecting and premium (first and business class) passengers for any given airport.

TRBusiness readers will enjoy a powerful mix of IATA DDS data concentrating on airlines, the passenger mix and other metrics. Source: m1nd-set/IATA DDS. Click to enlarge.

The dataset was utilised earlier this week to illustrate the drop in international departure passenger volumes at Oslo Gardermoen International Airport.

“By sharing this information with TRBusiness, the m1nd-set data will reach thousands of readers in the travel retail and travel industry and it will help m1nd-set to further increase the awareness of its state-of-the-art air traffic data, which is the most accurate and detailed in the world, and covers 1,500 airports, which represents over 98% of the world‘s traffic,” added Mohn.

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