Rémy and O.P.I team up
By Doug Newhouse |
Rémy Cointreau Global Travel Retail and nail care specialist O.P.I Products Inc have created a novel global travel retail promotion offering customers buying a litre bottle of Cointreau a free gwp O.P.I nail lacquer in a Cointreau-inspired shade.
The promotion began last month at Auckland International Airport and will also be rolled out at Paris CDG, Munich, Mumbai, New Delhi, New York JFK, Newark, Orlando, Dallas, Houston, San Juan Airport in Puerto Rico, as well as on board Condor Ferries between England and France and in selected border stores in Ontario and Quebec at the US border.
Frankfurt and Moscow airports will also participate in the Rémy Cointreau O.P.I Cocktail Collection promotion later in the year.
The O.P.I Cointreau fun shades include a bright pink ‘Have You No Self-Cointreau?’; a rich brown ‘Cointreau-versial Chocolate’; a pale pink ‘Sweet Sips at My Fingertips’; and a vivid tangerine ‘Orange You a Seductress’.
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