Rémy Cointreau GTR marks tricentenary celebrations with Anniversary Coupe

By Benedict Evans |

Remy Cointreau

The 300th Anniversary Coupe, created by Cellar Master Baptiste Loiseau (pictured)  is a tribute to the heritage of the House.

Rémy Cointreau Global Travel Retail is marking the tricentenary of the House of Rémy Martin with a new Coupe and a year of special activities around the theme ‘We Dream Forward

These celebrations have begun with the release of a new cognac, the 300th Rémy Martin Anniversary Coupe.

“For 300 years, the House of Rémy Martin has shared its knowledge and expertise from one generation to the next.

Today, this extends beyond the legacy of the family, and we work as a team with all stakeholders of Rémy Martin to reach sustainable excellence together. We have all inherited a responsibility to protect our soils for the future generations,” said Marie-Amélie de Leusse, Chairwoman of the Rémy Cointreau Group.

The 300th Rémy Martin Anniversary Coupe made its debut in GTR at a series of exclusive dinners in Hong Kong and Singapore, hosted by Baptiste Loiseau.

The launch is also accompanied by the Rémy Martin Dream Forward Expediton, a series of activations within Global Travel Retail set to take place throughout 2024.

Baptiste Loiseau drew on the previous Coupe of the 290th anniversary, which Rémy Martin says draws a link between past and present.

“The perpetual reserve is as much a process as a legacy. When a new blend is created, part of it is set aside for future cellar masters. In turn, they will use it for the next Anniversary Coupe,” said Baptiste Loiseau, adding: “I have come to enrich this blend with the treasures of our cellars and Grande Champagne terroir, which will be the legacy I leave to the next generation.”

Remy Cointreau

Fida Bou Chabke, CEO, Global Travel Retail, Rémy Cointreau, commented: “As we celebrate Rémy Martin’s remarkable 300-year journey, we honour a commitment that transcends time – a dedication to crafsmanship, tradition, and innovation.”

The 300th Rémy Martin Anniversary Coupe is inspired by the shape of the 250th Anniversary Coupe created in 1974.

The glass carafe is enhanced with embossed lines, presented in a bespoke wooden case containing a special note from the Cellar Master, and carries a unique QR code to access exclusive digital content.

It is available at an RSP of € 2,500 in GTR at selected airports in major cities such as Hong Kong, Singapore, Dubai, Paris, London and Frankfurt.

READ MORE: Rémy Cointreau launches tricentenary celebrations with XO Dragon Edition

READ MORE: Rémy Cointreau introduces St-Rémy Signature into global travel retail

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