The second day of the 2025 TR Consumer Forum in Amsterdam, on Tuesday 3 June, brings a stand-out lineup to the fore with a dynamic keynote by Thabet Musleh, Chief Retail and Hospitality Officer at Qatar Airways, four engaging panel discussions, and six networking opportunities including the gala dinner. 

Tuesday marks the first full-day of the conference, which is taking place at the Amsterdam Congress Center at Park Inn by Radisson Amsterdam City West from 2-4 June.

Please click here to view day one agenda and speaker insights. 

Tuesday sees registration open at 08:00 with the Coffee and Networking Lounge active from 08:00-08:45.

The conference begins at 08:45 with a brief welcome from our moderators before Qatar Airways’ Musleh takes to the stage for a keynote speech and interview, with the chance for delegates to put their questions to the leading industry figure. The keynote runs from 08:55-09:45.

Next, the conference will stage the first panel session of the day titled ‘The Future of Airport Real Estate’, which is running from 09:45-11:00.

This session will delve into the meteoric rise of in-terminal entertainment, health/wellness options, and pay-to-enter lounges and will ask whether these options are enhancing the airport experience or are increasingly distracting shoppers from spending on retail.

The session will explore what factors/strategies are at play to ensure complementary approaches to revenue generation and how can retail can wrestle back a competitive edge at a time when global spend per passenger is under perpetual strain.

Clara Susset, Chief Operating Officer of m1nd-set will present exclusively curated consumer insights on the topic and will be joined by speakers: Fraser Brown, Retail Director, Heathrow Airport; Hazel Catterall, Director, Newmark Retail; Thomas Kaneko Henningsen, Partner, Blueprint; Nancy Knipp, President of the Americas, Airport Dimensions; and Liam Dewis, Director, Travel Retail & Emerging Markets, Coach.

The room with then break for the Coffee and Networking Lounge from 11:00-11:45, kindly sponsored by Walker’s Shortbread.

From L-R: Fraser Brown, Retail Director, Heathrow Airport; Hazel Catterall, Director, Newmark Retail; Thomas Kaneko Henningsen, Partner, Blueprint; and Liam Dewis, Director, Travel Retail & Emerging Markets, Coach.

Delegates can take the chance once again to discover our fantastic lineup of exhibition showcase sponsors, which to date includes Coeur De Lion, Denizen Destination, Glas, KEX Confectionery, Lee Cooper Eyewear, Jowissa, Marine City Duty Free, Marmara Sterling, Phére and Oettinger Davidoff.

Once attendees have refuelled with hot and cold drinks and snacks, a panel session on ‘Asia Pacific’s Rebalancing Act – What Next for Travel Retail’s Regional Revenue Juggernaut?’, from 11:45-12:45 will round off the morning.

This session will highlight the next frontier markets to watch with a thrust towards emerging South East Asia travel markets such as Cambodia, Vietnam, Laos, alongside heavyweight travel origin locations like China, Singapore, Thailand and Philippines.

Anna Marchesini, Head of Business Development, m1nd-set will deliver the insights joined by speakers: Subbu Bhatt, CEO, China Trading Desk; Tabea Palmer, Vice President Retail Marketing, Fraport Group; and Lilly Choi-Lee, Executive General Manager, TravConsult.

The Networking Lunch runs from 12:45-14:15 when delegates will be called back into the conference room for the Newmark prize draw – for which Newmark and DPT Antwerp will be handing out prizes for the best judged photos from the Newmark Photo Booth taken at the Opening Cocktail the previous evening.

From L-R: Subbu Bhatt, CEO, China Trading Desk; Lilly Choi-Lee, Executive General Manager, TravConsult; Trevor Lee, Managing Director, TravConsult; and Julie Foley, Head of Global Retail Excellence, Pernod Ricard GTR.

The first of the afternoon’s panel sessions sees Michael Barrett, Events & Public Relations Director at m1nd-set, return to the Forum stage as a moderator to lead a discussion on ‘Boosting Cultural IQ to Drive Conversion’.

Speakers Trevor Lee, Managing Director, TravConsult; Julie Foley, Head of Global Retail Excellence, Pernod Ricard GTR; Marcus Spahn, General Manager Commercial Non-Aero, Matarat and Leanne Nutter, Brand and Retail Director, Blackjack Promotions will share their experiences and expertise on how serving such a culturally diverse customer base requires more than a one-size-fits-all approach.

This session aims to help stakeholders to tap into their cultural IQ (cultural intelligence) and how this presents on the shop floor, by exploring the ways in which sales staff can sharpen their know-how to better understand, engage and serve shoppers from a wide array of nationalities.

Once the session has wrapped, TRBusiness is delighted to debut ‘Over to You Live’ – an in-person iteration of our popular magazine column of the same name.

This takes the form of a 15-minute briefing on an idea that could be leveraged to benefit the DF&TR industry, with the first-ever edition featuring John McDonnell, Managing Director International, Tito’s Handmade Vodka.

McDonnell will explore why, in a high-tech world, there is a need for high-touch retail commercial environments to satisfy increasingly discerning consumer buying habits. The quick-fire spotlight session will explore how retailers can adapt to maintain essential personal interactions that drive consumer loyalty.

As part of this, he challenges why the industry is being underserved by the unavailability of a single universal travel retail app to connect consumers to duty free shopping wherever they are in the world, an idea he has long championed.

This session will be filmed and made available to watch by the wider DF&TR industry following the event.

From L-R: Leanne Nutter, Brand and Retail Director, Blackjack Promotions; Alejandra Cilia, Global Brand Manager, Nestlé International Travel Retail; Fabian Siekierski, Key Account Manager, Fraport AG; and Michael Barrett, Events & Public Relations Director at m1nd-set.

The final panel session of the day, ‘Gen Z Takeover: Unboxing the Role and Influence of Social Media on Decision Making’, from 15:40-16:55, will see Gen Z speakers rule the room with their views on the ever-growing impact of social media on purchasing decisions in the travel retail environment, and how best to leverage this.

A new face from m1nd-set, Consultant Anna Degli Esposti, will present the insights and will join a discussion featuring Alejandra Cilia, Global Brand Manager, Nestlé International Travel Retail; Fabian Siekierski, Key Account Manager, Fraport AG and a student from Breda University.

Delegates can decompress at the post-conference Coffee and Networking Lounge from 16:55-18:25, kindly sponsored by Fraport.

Pre-dinner cocktails are served from 19:30, with the Networking Dinner in the Pearl room in full swing from 20:00-23:00, inviting delegates to unwind to the sounds of a Bunga Band well into the evening. Dress Code: Business attire/evening wear.

Get your early bird tickets by Friday!

The early bird ticket rate for the 2025 TR Consumer Forum in Amsterdam (2-4 June) has been extended, giving DF&TR stakeholders extra time to save £200 off the standard ticket price.

A snapshot of represented companies at the TR Consumer Forum 2025 date. 

Early bird tickets, priced at £699, are now available until the end of the day this Friday 16 May, 2025.

This special rate is a substantial reduction on the regular ticket price of £899.

Regular tickets are available to buy up until the end of the day (17:30 UK time) on 26 May, 2025.

Once officially registered, you will receive a link to book your hotel room within your confirmation. Availability is limited, so we recommend that you secure your room as soon as possible.

We are looking forward to welcoming you in Amsterdam!

Visit www.TRConsumerForum.com to find out more.

READ MORE: REVEALED: TR Consumer Forum day one agenda and speaker insights

READ MORE: The Bluedog Group teams up with TR Consumer Forum as Platinum Sponsor

READ MORE: TR Consumer Forum early bird rate extended until 16 May – save £200!

READ MORE: Newmark announced as ‘Airport Liaison Partner’ at 2025 TR Consumer Forum

READ MORE: TR Consumer Forum: Powerplay keynote on day one

READ MORE: TR Consumer Forum: Amsterdam agenda revealed

READ MORE: TR Consumer Forum 2025 – ticket sales now open

READ MORE: TR Consumer Forum to take place in Amsterdam

READ MORE: TR Consumer Forum to return on 2-4 June 2025

Thank you to our event partners