Revealed: Travel Retail Awards 2025 finalists
By Trbusiness Editor |

TRBusiness is thrilled to reveal the finalists in the 2025 Global Travel Retail Awards – the duty free & travel retail industry’s only consumer-voted awards.
This year’s category lineup attracted high-quality entries from airports, retailers, brands and other industry stakeholders eager to put their products and initiatives to the ultimate test: being scrutinised by shoppers.
Entries are assessed by 5,000 consumers, who are independently sourced from data partner m1nd-set’s unique and qualified database of international travellers – each of whom will have travelled through an airport within the past six months. This stage of the judging process comprises 80% of the overall score.
The remaining 20% comes from a panel of influencer judges who have the added benefit of being able to touch, feel and try out the product entries during a three-day qualitative judging session in London.
Being a finalist is a tremendous achievement, with all those listed below are awarded the ‘Voted by Shoppers’ Finalist accolade, which can be utilised in promotional and marketing materials and at the point of sale.
Research by m1nd-set has shown that more than a fifth (22%) of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo. (A note for the finalists: Please do look out for an email containing the rosette – this will be sent direct to the representative who submitted the entry).
Thank you to all the entrants – each of whom will be receiving a comprehensive feedback report containing comments from the influencer judges (following the ceremony in September).
All that’s left to say is a big congratulations to all the finalists – we are looking forward to welcoming you to the ceremony on Tuesday 30 September in Cannes.
The 2025 finalists
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Best Children’s Product
The result for this category will be announced at the ceremony.
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Best Confectionery & Food Product
Amber Miniature – Summerbird Organic
Butlers Pistachio Praline Crunch – Butlers Chocolates
Fazer Geisha 295g Gifting Box – Fazer Confectionery
Lindt Dubai Style Chocolate – Lindt & Sprüngli
Mango (100g) – Seeberger
Mondelez Travel Collection – Mondelez World Travel Retail
Ritter Sport Travel Edition Pistachio Tower – Alfred Ritter
Toblerone Pralines – Mondelez World Travel Retail
Truffle Snack Fly Gourmet – Tartufi Jimmy – Le Vie del Tartufo (distributed by Food Accademia)
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Best Electronics Product
BeautyPro LED Wand 5 in 1 Anti-Ageing Device – BeautyPro
Bose QuietComfort Headphones – Bose
MagCore 10000 – Bitmore
Skross 100W Charging Series – WorldConnect AG
Skross World to Country USB AC20PD Series – WorldConnect AG
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Best Fashion & Accessories Product (including luggage & leathergoods)
Bugatti Mountain Wool Scarf & Beanie Giftset – V. Fraas
Nap Now Hoodie – Cabeau
FlipSide Luggage 22″ Carry-on -FlipSide Luggage
Fraas Plaid Silk Bandana Gift Bag – V. Fraas
Tru Virtu Click & Slide Wallet Vegan Bamboo Mossgreen – Dolphin Innovations
Venture LITE Backpack – Travel Blue
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Best Fragrance Product
Amber Wood – Ajmal
Aurum – Ajmal
Aviator Energy EDP Spray 100ml – Hanse Travel Retail
Boss Bottled Absolu Parfum Intense – Coty
Boss Bottled Bold Citrus Eau de Parfum – Coty
Burberry Goddess Eau de Parfum Intense – Coty
Burberry Hero Eau de Parfum Intense – Coty
Chloé L’Eau de Parfum Intense – Coty
CK One Essence Parfum Intense – Coty
Gucci Flora Gorgeous Orchid Eau de Parfum – Coty
Icarus 347 Eau de Parfum – Maison-Noir
Infiniment Coty Paris Parfum Encore Une Fois – Coty
Kylie Cosmic 2.0 Eau de Parfum – Coty
Laïka Eau de Parfum – Scent of Africa
L’Originale Eau De Parfum – Moroccanoil
Marc Jacobs Daisy Wild Eau So Intense – Coty
The Untold Stories Chapter 1 EDP – Ajmal
The Untold Stories Chapter 2 EDP – Ajmal
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Best Jewellery Product
Gassan 121 – House of Gassan
My Jewellery Dreams Come True Bracelet – Travel Selection – Hanse Travel Retail
The Little Red Dot Crafts – Lagardère Travel Retail Singapore
Zelli of Sweden – Ville/Yrvin duo set
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Best Low- & No-Alcohol Product
Freixenet Cordon Negro 0,0% – Henkell International
Sparkling Drink Alcohol Free Rosé (0%) La Gioiosa – Villa Sandi S.p.A.
Sparkling Drink Alcohol Free (0%) Villa Sandi – Villa Sandi S.p.A.
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Best Make-up Product
Burberry Brit Shine Lipstick Rose Petal 606 – Coty
Color-Intense Liquid Lipstick – Liht Organics
Gucci Matte Lipstick Rosso Ancora 509 – Coty
Gucci Shine Lipstick #208 They Met in Argentina – Coty
Kylie Skin Tint Blurring Elixir 3W – Coty
Kylie Cosmetics Lip & Cheek Blush – 352 Glow Away – Coty
Morphe Round Trip Lip – On the Mark Beauty
Rodial Banana Lowlighter – On the Mark Beauty
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Best Nicotine (non-combustible) Product
IGNITE V250 – ANDS
IQOS Iluma i Minera LPE – Philip Morris International
VELO – British American Tobacco
ZYN – Philip Morris International
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Best Skincare, Haircare, Bath & Body Product
Bon Voyage Discovery Box – Jet 2 Exclusive 2025 – On the Mark Beauty
Clarins Double Serum – Clarins
Egyptian Magic – On the Mark Beauty
Hands and Body Scrub – Bloom Dead Sea Gift Enterprise
It Does It All 7 in 1 Hair Treatment Styler 100ml – Dr.PAWPAW
Lancaster Golden Lift Sculpting Cream SPF15 – Coty
Lancaster Sun Beauty Body Milk SPF50 – Coty
Miracle Foot Cream – Margaret Dabbs London
Prai Neck and Decolletage Crème – travel retail exclusive size – On the Mark Beauty
The Original Charm Natural Fiber Brush – Beter
Wonderbalm – BeautyPro
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Best Spirits Product
Hendrick’s Sunspell – For Sunset Chasers and Magic Embracers – William Grant & Sons
Jägermeister Orange – Mast-Jägermeister SE
Jameson Triple Triple Marsala Cask – Pernod Ricard Global Travel Retail
Jura Islanders’ Expressions No .4 – Whyte & Mackay
Martell Noblige Noir – Pernod Ricard Global Travel Retail
Scallywag Global Traveller’s Edition -Douglas Laing & Company
The Balvenie 12 Year Old Golden Cask – William Grant & Sons
Valhalla Herbal Liqueur Shot – Anora Group
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Best Sustainable Product
Boss The Scent Revamp For Him – Coty
Circulation Express Tonic Spray – Laboratoire Puressentiel
Clarins Extra-Firming Range – Clarins
Eco Journey Backpack – Travel Blue
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Best Travel Accessory
Evolution X – Cabeau
Infinity Pillow – Travel Blue
Storyteller FlagMate – Storyteller
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Best Watch & Watch Accessory Product
The result for this category will be announced at the ceremony.
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Best Wines Product
Asolo DOCG Prosecco Extra Brut Villa Sandi Limited Edition Snow Polo – Villa Sandi S.p.A.
Bottega Rose Gold – Bottega S.p.A
Laroche Chablis Les Chanoines 2024 – Domaine Laroche
Laroche Chablis Saint Martin 2024 – Domaine Laroche
Mouton Cadet Rouge x Pierre – Baron Philippe de Rothschild
Valdobbiadene Prosecco Superiore DOCG Extra Brut – Villa Sandi S.p.A.
Viña San Pedro Tarapacá – 1865 Voyager Collection 70-year-old vines – VSPT Wine Group
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Best Charity Initiative
The result for this category will be announced at the ceremony.
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Best Diversity & Inclusion Initiative
Building a Strong, Diverse, and Engaged Workforce & Elevating the Passenger Journey – Lagardère Travel Retail UAE
Starboard Group Navigators – Leading with Heart, Purpose, and Impact – Starboard Group
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Best Cruise Retail Initiative
Harding+ Palm Pals Activation – Harding+
Immersive Luxury at Sea – The Retail Debut of The Ritz-Carlton Yacht Collection’s Ilma by Starboard Luxury – Starboard Group
Rabbit Hole Single Barrel Selection x Celebrity Cruises – Pernod Ricard Global Travel Retail
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Best Sustainable Initiative
Butlers Chocolates Moves to Fully Recyclable Paper for Twist-Wrapped Chocolates in 2025 – Butlers Chocolates
Coty Multi House Activation – Sustainability Concept – Coty
Greener Together – Starboard Group’s Backstage Sustainability Wins – Starboard Group
Pioneering Sustainable Beauty with B Corp and ROC Certification – Clarins
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Best Airport Retail Initiative (Campaign)
Depart from the Everyday at World Duty Free – Avolta
Shop&Fly: Transforming the Airport Shopping Experience – Aeroporti di Roma
The Transformation of Riyadh Duty Free – Riyadh Airports Company
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Best Airport Retail Initiative (Special Occasion)
Bringing Christmas to Life at DXB: A Strategic and Immersive Brand Activation – Lagardère Travel Retail UAE
Cadbury 200th Anniversary – Mondelez World Travel Retail
International Relaxation Day – Be Relax Spa Middle East
Live the F1 Life by Qatar Duty Free – Qatar Duty Free
The Festival of Colors @ Frankfurt Airport – Fraport AG
The Olympics @ Frankfurt Airport- Fraport AG
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Best Airport Activation (Out-of-Store)
Burberry Basecamp Singapore Concept – Changi Airport – Coty
Fortnum & Mason – Heathrow Terminal 4 Pop-up – Heathrow
Hendrick’s Sunspell – Chasing Sunsets Around the World – William Grant & Sons
The Balvenie Experience at Changi Airport William Grant & Sons
The Festival of Colors @ Frankfurt Airport – Fraport AG
The Olympics @ Frankfurt Airport – Fraport AG
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Best Airport Retail Initiative (In-Store)
Kindly sponsored by

Dubai Duty Free x FIX Dessert Chocolatier (The Viral Dubai Chocolate) – Dubai Duty Free
Fazer Geisha Love Bloom – promotion celebrating Love in Full Bloom – Fazer Confectionery
Guerlain Bee Concept Counter – JFK Terminal 1 – International Shoppes
Hugo Boss Bottled Triumph Elixir – 360° Campaign Initiative – Coty
L’Atelier Five X Diageo Travel Retail Shop-in-Shop, Incheon Korea – L’Atelier Five
Ritter Sport – Start Your Love Affair with the Square – Alfred Ritter
Sharing the Joy of Shortbread, Edinburgh Airport – Walker’s Shortbread
Singapore Gourmet Marketplace campaign – Lagardère Travel Retail Singapore
The Balvenie and Glenfiddich Luxury Shop-In-Shop Concept – William Grant & Sons
The Dalmore – The Portfolio Series – Art Gallery Experience – Whyte & Mackay
The Glenlivet Groundbreaker at Changi Airport – Pernod Ricard Global Travel Retail
The GTR debut of Codigo 1530 at JFK Airport – Pernod Ricard Global Travel Retail
The Jelly Bean Factory: Bestsellers Display – Cloetta
Toblerone Win a Diamond – Mondelez World Travel Retail
World of Wonder Event – Executive Retail Shops
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Best Overall Product
To be announced at the ceremony.
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Now, secure your tickets to the ceremony
Congratulations once again to all the finalists! Tickets to the 2025 Global Travel Retail Awards ceremony are already being snapped up and we’d be honoured if you would like to join us in the room.
The event is taking place from 18:45-23:00 on Tuesday 30 September at Hôtel Martinez in Cannes, to coincide with the TFWA World Exhibition & Conference.
TRBusiness has a fabulous evening in store, featuring a welcome reception with drinks and hors d’oeuvres, a sumptuous three-course dinner, a seat at the spectacular live ceremony, an after-party with live music from popular band Brightlights, plus a delegate gift bag for each ticket holder.
Finalists will once again have two chances to be invited up onto the stage to collect an award, with our signature shopping-bag style trophies awaiting the winners and those earning Highly Recommended status.
As a reminder, the Highly Recommended accolade was introduced in 2022 to offer a fair reward to entries that come within a fraction of the winning score. Introducing trophies for this status in 2024 serves to further highlight this achievement.

Soaking up the ambience at the Global Travel Retail Awards ceremony 2024.
Tickets to the ceremony can be purchased until 23 September, subject to availability.
Until 11 August, single tickets are priced at £390.95 + VAT (20%).
If you would like to treat your colleagues and/or business partners to a memorable evening out with excellent networking, there’s the option to secure a table for 10 for £3,709.50 + VAT (20%).
From 12 August, the final release ticket pricing will apply: £450 + VAT (20%) for a single ticket and £4,300 + VAT (20%) for a table of 10.
We look forward to welcoming you at the event!
To find out more, please visit www.travelretailawards.com
READ MORE: Influencer judges gather to assess Global Travel Retail Awards entries
READ MORE: NEWS ALERT: New category added to Global Travel Retail Awards 2025
READ MORE: Travel Retail Awards Asia Pacific 2025: Celebrating that winning feeling
READ MORE: Asia Pacific Travel Retail Awards 2025: The Winners
READ MORE: Global Travel Retail Awards 2025: Entries now open!
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