RiM and e-Mersion Media to help airlines stay ‘connected and engaged’

By Andrew Pentol |

The partnership between RiM and e-MM was established in late 2020.

Retail inMotion (RiM) has provided further information about its partnership with technology-led digital magazine publisher e-Mersion Media (e-MM) and the implementation of the fully digital and immersive magazine on Eurowings Discover, the new Lufthansa Group leisure airline.

As reported, the partnership between RiM and (e-MM) was established in late 2020 with the aim of expanding the provision of digital content into the international and rail markets.

Earlier this week it was revealed that Eurowings Discover became the first airline to have a fully interactive digital and immersive magazine on board courtesy of the RiM and e-MM partnership.

According to RiM, the magazine invites passengers to fully interact with content and explore additional product and brand information via videos, slide galleries and further features, with no limits to page size or number.

RiM said: “The pandemic has redefined the way airlines communicate with passengers, who expect a safe and efficient interaction, as well as great virtual experiences. RiM welcomes the opportunity to partner with e-MM to help airlines stay engaged and connected with their passengers via an immersive mobile communications platform and generate revenue via untapped channels in the magazine industry.


“Offering passengers an interactive digital magazine during Covid-19 and beyond means a safer way to enjoy the onboard offering while reducing weight and logistics associated with print and significantly improve the overall customer experience.

[Click the below video to learn more about Retail inMotion’s and e-Mersion Media’s partnership with Eurowings Discover and the new digital magazine available onboard]

“As personalisation is becoming more important than ever in the airline industry, this game changing alternative ensures that airlines are offering the right products to the right people at the right time by amassing significant knowledge about passengers’ preferences and behaviours.

“Furthermore, the new platform enables airline advertisers to gain both value and profit directly from their adverts as a result of tracked reader analytics and interaction with the ads as well as direct from page e-commerce capability.”

Olivia Trenczek, Head of Global Business Development at Retail inMotion said the company’s goal has always been to upgrade the passenger experience a provide a more flexible and custom-built retail offer.

“Our partnership with e-MM allows us to deliver on that promise,” she remarked. “By offering a fully digital and immersive magazine onboard, we are further enhancing the entire passenger journey and opening up new revenue opportunities for airlines, brand partners and advertisers.”

Eurowings Discover has become the first airline to have a fully interactive digital and immersive magazine on board following the commencement of the partnership between Retail inMotion and e-Mersion Media on 24 July.

Christopher Styring, Executive Director Commercial, e-Mersion Media added: “We are delighted to be able to partner with Eurowings Discover to offer their passengers this ‘first in market’ tech innovation that significantly enhances the passenger experience from the time they receive their confirmation of booking right through to their journey onboard.

“The fully interactive features of the digital magazine ensures that tangible benefits are delivered to passengers, advertisers and Eurowings Discover simultaneously.”

Click here for our interview with Norman Howell, Editorial Director, e-Mersion Media, which took place as part of our successful Adapt & Survive video series last year.


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