RiM to power inflight contracts with digital solution

By Luke Barras-hill |

Retail inMotion (RiM) is planning to implement an onboard digital magazine solution with new contract partners in the next six to nine months [click below video].

Speaking to TRBusiness for the inflight report, contained in the February e-zine, Chief Executive Stefan Patermann revealed more details about the onboard end-to-end retail and technology solution provider’s partnership with Australian digital publisher e-Mersion Media.

[To read the inflight report in full, click here].

As reported, RiM and e-Mersion Media signed an exclusive three-year agreement in October for the latter to expand digital content solutions into the international airline and rail markets.

Stefan Patermann said: “Our vision is to change how our content is consumed onboard during passenger travel. We have now from a technical capability fully embedded the e-Mersion solution in our technology stack so it is possible to bring it together with our order-to-seat modules and on IFE systems to enable passengers to purchase by clicking on an advert and so on. At the moment, that is in preparation.”

DIGITAL A SINGLE PIECE OF A CHALLENGING PUZZLE

He explains that while digital magazines alone won’t solve the stubborn challenge of lifting inflight sales – strong systems are also required to facilitate customer payments, educate crew and logistics providers, and organise warehouse and stock management processes – they remain an important front-end solution to amplify products to customers.

Christopher Styring, Chief Commercial Officer, e-Mersion Media [the subject of an exclusive interview for TRBusiness’ Adapt & Survive series] told this publication: “The interactive technology e-Mersion has developed represents an exciting enhancement to airline passengers’ entire travel experience from the time they receive their ticket confirmation, while on board and as they commence their holiday or business trip on the ground.

“This game changing platform will help airlines to offer passengers across all cabins, a truly bespoke and highly engaging digital environment that separates them from their competition.”
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