Dublin-based inflight services company Retail inMotion (RiM) has agreed a new retail consultancy and advisory agreement with IAG-owned Aer Lingus to help build the airline’s onboard retail services.

 

A majority-owned subsidiary of the LSG Group, RiM says this new retail consultancy agreement will offer advisory services to the airline for its onboard retail services and consultation regarding onboard retail.

 

This will also include duty free range selection management, crew training, menu card/catalogue design and optimisation of the airline’s existing onboard retail programme.

 

Responding to the Aer Lingus appointment of its new partner, Retail inMotion CEO Stefan Patermann said today that the company is ‘delighted’ to have won the business: “We will look to leverage our industry expertise, innovative solutions and customer-centric approach to one of the most prestigious onboard retail programmes in the industry,” he said.

 

‘IMPORTANT PART OF OUR INFLIGHT SERVICE…’

Adding his comments, Mike Rutter, Aer Lingus COO said: “We welcome the retail expertise and technology solutions that a world leader in aviation retailing can bring the Aer Lingus platform.

 

“Our Bia and Boutique ranges form an important part of our inflight service and we look forward to working in partnership with Retail inMotion to further enhance our award-winning guest experience.”

 

As is well known, Aer Lingus – although owned by IAG – continues to be the national airline of Ireland, with a rich aviation history going back 81 years to its founding 1936 birth year.

 

Today, it operates a total of 63 aircraft on route sectors to the UK, Europe and North America and carries more than 12m passengers a year. It is also a vital airline partner of Dublin Airport.

 

 

PASSENGERS AWARDED AER LINGUS FOUR-STARS…

Aer Lingus is also Ireland’s only airline to gain a four-star rating from Skytrax – the much-respected international air transport rating organisation that ranks airports and airlines based on the comments of millions of  travellers who are invited to vote for their favourite transport providers each year. [The European Commission cleared the proposed €1.3bn ($1.4bn) acquisition of Aer Lingus by the International Airlines Group (IAG) on July 15, 2015-Ed].

 

While the airline has long enjoyed its reputation as one of the early pioneers of inflight retail in Europe, so Retail inMotion has also built up a strong reputation with its impressive past and present clientele.

 

This includes Ryanair; American Airlines; spirit airlines; brussels airlines; Eurowings; Icelandair; TUI Nederland; Thomson Airways; TUIfly.com; edelweiss air; SunExpress; Jetairfly; TUIfly Nordic; SKY Airline; thello; Stobart Air; ASL Aviation Group; aurigny.com; viva aerobus and others.

 

GOOD INTERNATIONAL MIX

As of today, Retail inMotion has 150 employees and offices across the world, including Germany; Turkey; USA; Mexico; Italy; Spain; UK; Lithuania; Hong Kong and other markets, while it officially became part of the LSG Group in February 2016.

 

One of the most recent executives to join the retail organisation this year was Joe Harvey, who is now helping the company ‘drive’ its capabilities with its in-boutique programme around the world. Harvey has direct experience of Aer Lingus having worked for the airline previously.