Ritter Sport launches new GTR exclusive in partnership with Dufry

Ritter Sport Mini Rainbow Crunchies Tower 250g Limited Edition

The new limited edition is produced using natural and sustainable ingredients.

Germany-based confectionery supplier Ritter Sport is poised to introduce its new Mini Rainbow Crunchies Tower 250g Limited Edition – a Dufry global exclusive.

The new product features 15 mini Ritter Sport bars with colourful chocolate buttons in whole milk and white chocolate. It will be launched into Dufry doors worldwide this summer/early autumn 2023.

The Mini Rainbow Crunchies Tower 250g Limited Edition is produced using natural and sustainable ingredients, utilising fruit and plant extracts for colouring and forgoing the use of glossing agents, which usually contain beeswax or carnauba wax.

As with all Ritter Sport products, the cocoa used is from 100% certified sustainable sources.

Promoting confectionery TR exclusives

Ritter Sport International Key Account Manager Global Travel Retail Jan Bessel noted: “We are currently pushing limited editions in travel retail to underline our chocolate expertise and emphasise Ritter Sport’s innovative DNA.

“Limited editions and exclusive products are the perfect way to trigger additional buying impulses amongst consumers. Whether for sharing, giving away or self-indulging; the new mini Rainbow Crunchies Tower will be a valuable addition to the Dufry confectionery assortment. It was great to partner with Dufry on this exclusive article.”

Ritter Sport Mini Rainbow Crunchies Tower 250g Limited Edition

Ritter Sport’s new Mini Rainbow Crunchies Tower 250g Limited Edition will begin launching into Dufry doors worldwide this summer.

Dufry Global Category Manager Confectionery Bruno Stäuble added: “Offering Dufry exclusives is an increasingly important element of our company philosophy and this is as true of confectionery as it is of other sectors.

“Ritter Sport is a well-established brand within the Dufry portfolio and we are pleased to be working with them on this collaboration.”

READ MORE: Ritter Sport pushes Vegan Travel Edition with Echolution digital campaign

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