Ritter Sport to bring winter ‘Hygge’ cosiness to airport confectionery

By Kristiane Sherry |

Ritter Sport’s Hygge Winter brings a new pack design for winter 2023/24.

Germany-based chocolate specialist Ritter Sport has launched a new Hygge-inspired Travel Retail Edition Winter Selection Tower 5x100g set, packed with winter warming flavours and made with 100% certified sustainable cocoa.

The new set will be ready to launch into global travel retail markets from August 2023.

The Winter Selection Tower showcases three different 100g winter flavours. Crunchy Creamy Winter is a mix of milk chocolate and cocoa crème blended with winter spices and caramelised almond pieces, while White Cinnamon Crisp is a blend of white chocolate, cinnamon and rice crispy inclusions. Caramelised Almonds brings together milk chocolate and chopped, caramelised sugar-glazed almonds.

There are two each of the Crunchy Creamy Winter and Caramelised Almond bars in each pack, and one White Cinnamon Crisp bar.

Intended to celebrate all things Nordic and the regional concept of Hygge cosiness, comfort and wellbeing, the set features winter graphic designs on-pack.

The packs are said to make a gift for chocolate lovers as the autumn and winter months approach.

“Our new Winter Selection Tower is inspired by the Nordics trend for Hygge. It’s made with love and features beautifully designed packaging intended to bring cosiness home,” said Ritter Sport Managing Director Global Travel Retail Jan Pasold.  

“We know this is a trend our customers will love and we knew it would work well as a travel retail edition. Ritter Sport is committed to extending as many of our best-selling flavours to our TR Editions range as possible.”

The Travel Edition Winter Selection Tower will be exhibited at the upcoming TFWA Asia Pacific Conference and Exhibition. Visit Ritter Sport at Basement 2, K33.

Earlier this year, Pasold described Ritter Sport’s 2022 as “very successful”, despite a year that was characterised by volatility, economic fragility and prolonged uncertainty.”

“We are fully back on track for the vast majority of our customers and beyond 2019 results. In 2023, we can compare year-on-year again,” he told TRBusiness.

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