Ritter Sport will launch its new Travel Retail Edition Vegan Tower 5x 100g worldwide from March.
The dairy-free treat boasts three varieties of chocolate in a 100g bar format contained within a five-pack set, including Smooth Chocolate and two new flavours already available in domestic markets: Roasted Peanut and Salted Caramel.
Nicole Miltenberger, Ritter Sport Marketing MGMT Global Travel Retail, said: “When you eat chocolate, you want to enjoy it. Really enjoy it, with full flavour.
“We have worked extremely hard to ensure that our TRE Vegan Tower will offer consumers exactly that, combining the three varieties that we believe will have the most traveller appeal.”
Its latest innovation is an ideal gift choice for all chocolate lovers not wanting to compromise on taste, according to the company.
The bars are perfect for travellers on the go seeking a convenient snacking option.
The Waldenbuch-headquartered chocolatier has been steadily increasing is range of vegan products in recent years, with sales more than doubling since 2018.
Vegan ‘here to stay’
“Vegan is here to stay and an increasing number of consumers – and therefore travellers – are looking for versions of familiar products that meet their dietary choices, for whatever reason they may be,” added Miltenberger.
“Chocolate is certainly a key product within the vegan sphere and we are seeing consumer demand growing globally with six out of 10 consumers willing to increase their consumption of vegan or vegetarian confectionery – that is a trend that we expect to grow. It makes sense, therefore, to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel.”
For more on Ritter Sport’s global travel retail ambitions, watch out for an exclusive interview with Jan Pasold, Managing Director Global Travel Retail, Ritter Sport, in the TRBusiness January e-zine, available soon…