Rituals winter limited edition collection launches in DF&TR
By Andrew Pentol |
Rituals has unveiled its winter 2018 limited edition — The Ritual of Yalda. Inspired by the ancient Persian festival, The Ritual of Yalda is designed to help consumers find warmth, light and well-being and is available in the brand’s standalone travel retail stores.
The Ritual of Yalda collection comprises several products which are designed to add warmth and help overcome winter fatigue. These include the Hafez Scented Candle and Fragrance Sticks.
Bath and shower products such as the Wishful Foaming Shower Gel and three Fizzing Bath Bombs leave skin feeling smooth, according to the company. After showering or bathing, Rituals recommends using the silicone, paraben and mineral oil-free Body Cream.
NOURISHING KITCHEN SET
A nourishing kitchen-set is also available. This comprises a pomegranate and watermelon-infused Hand Wash and Hand Balm. The ritual is continued with the Massage Candle and Organic Herbal Infusion Tea, featuring pomegranate, winter spices and almonds.
Part of the Yalda festival involves people sitting around a korsi, a low table with a heater inside and reading poetry by 14th century mystic poet Hafez. Everyone around the table is then asked to make a wish.
To celebrate this tradition Rituals has created a Fulfil Your Wish Box, comprising a ceramic bowl, perfumed wishing paper and a match box. Once a wish has been written down, the sheet should be lit and blown out to release the oils.
A limited-edition gift-set completes The Ritual of Yalda collection. The luxury box includes The Ritual of Yalda Foaming Shower Gel, Body Cream, Scented Candle and Bath bomb.
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