Road to success: TR Awards winners share stories
By Charlotte Turner |
Travel Retail Awards finalists and winners tell TRBusiness just how much the game-changing initiative is already helping to boost their business in the channel after consumers voted their products the best in the duty free & travel retail industry.
Finalists and winners tell TRBusiness that they are ‘honoured’, ‘delighted’ and ‘privileged’ to have been given the rare seal of approval from 5,000 international passengers and an astute panel of travel bloggers (who have a combined social media following of over 1 million).
As the only consumer-voted awards dedicated to the duty free & travel retail industry, it offers winners and finalists direct access to consumers’ opinions and feedback and also enhances their reputation with buyers. Off the back of their success some have gained crucial listings in duty free & travel retail that might previously have seemed improbable.
The 2019 Travel Retail Awards, held once again at the Singapore Conrad Centennial Hotel (Monday 13th May), delivered priceless insight backed by critical research and market opinion to honour the products and airports that stood the ultimate test – consumer feedback.
REAL REWARDS
Now more than a year on from its inaugural launch, the Travel Retail Awards continues to deliver real return on investment for suppliers, airports and retailers alike, with a total of [18] awards (five airport; 13 product) handed out on the evening.
As is customary, winners are now able to showcase the prestigious Travel Retail Awards logo, which travellers can identify at airports and on travel retail products worldwide.
The logo has become synonymous with genuine consumer appeal and represents a mark of confidence in travel retail airports and products.
TRBusiness and m1nd-set joined forces to devise the Travel Retail Awards out of the notion that shopping plays an essential role in the passengers’ overall travel experience.
Similar to last year, the judging process married initial blogger and vlogger (video blogger) assessments with detailed analysis carried out among thousands of international travellers from m1nd-set’s unique database.
Each product entered into the awards received assessments from travellers passing through airports in the past six months.
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