Rodenstock reveals new sunglasses ahead of 2023 summer season

By Kristiane Sherry |

Rodenstock’s new designs feature a minimalist feel and innovative Lambda Lens Technology

Germany-based eyewear supplier Rodenstock has unveiled new additions to its Retro Classic and Essentials sunglasses ranges, all offering blue light-reduction Lambda Lens Technology.

Designed under the theme ‘balance’, each piece is said to combine “timeless, elegant design” with the innovative lens solutions.

The nee additions to Retro Classic range are R3342 in black, olive or havana for him, and R3343 in havana, black or rose for her. Each model is made from stainless steel and bio-acetate for a minimalist design. 

They offer “expressive” shapes along with the signature Retro Classic temples, and colour-coordinated sun lenses.

In the Essentials segment, “masculine” model R1445, available in gold and dark gun, contributes an angular shape within a stainless steel frame.

Every new model is equipped with Lambda Lens Technology, which offers more contrast and sharper vision for wearers by reducing blue light. In addition, the lenses cut glare by attenuating reflected light to minimise eye strain.

Rodenstock has introduced new pieces to its Retro Classic and Essentials ranges 

According to Rodenstock, the results are better depth perception, detail and visual acuity with optimised contrast and colour perception across all everyday activities. 

In late 2022, it was announced that De Rigo Vision S.P.A. will acquire full ownership of Rodenstock’s Eyewear division in a deal expected to close in Q2 2023. 

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend