Rotary times new watch launches for Cannes

By Caroline Sargent |

Fourth generation Swiss watch brand Rotary has announced several new product launches to coincide with their appearance at TFWA Cannes.



Named after the famous Swiss lakeside city, Lucerne (pictured right) is the new ladies range from the 119 year old watchmaker. The 28mm and 34mm casings are available in a selection of stainless steel, PVD gold and PVD rose gold or a lustrous combination of both materials, with sapphire glass faces and a choice of Austrian crystal-paved bezels or simple, plain bezels. Each watch contains a quartz movement and is waterproof.



Part of the ‘Les Originales’ collection, the Jura family has been extended from Rotary Watches announces additional lines to the Jura family, featuring distinctive skeleton dials, open case backs and no fewer than 21 jewels built into the movement for exceptional precision.


The skeleton dial offers clear visibility of the branded automatic calibre, which has a bespoke winged wheel rotor design, and is shielded by sapphire glass. Surrounded by a choice of either stainless steel, PVD gold or PVD rose gold, the Jura watches are completed by a luxurious leather strap in black or brown.


In keeping with their tradition of offering affordable Swiss made timepieces, the Jura range has been ‘sensitively priced’ says the brand.



Quartz Complication

Classic style and innovation are the themes behind Rotary’s new high performance Quartz Complication (pictured left).


Displaying clean lines with sleek geometry, this model features an off-set second at 6 o’clock, a retrograde day indicator and large date window, fusing character with design refinement. The ensemble is housed in a 40mm case shielded by sapphire glass, with a fine black leather strap and a deployment clasp.



Chelsea FC Special Edition

Also on show at Cannes will be Rotary’s limited edition timepieces, produced exclusively for Chelsea FC as part of their four year sponsorship agreement as ‘Official Timekeeper’ for the club.


Each of the quartz chronograph watches is individually numbered and features the Chelsea FC blue lion crest. Equipped with sport-led design features such as a 12hr chronograph, blue outer millisecond track markers, an off-set second and date window at six o’clock, the special edition is offered with either a black leather strap with blue stitching or a five link stainless steel bracelet. Each watch is accompanied by a Rotary certificate of authenticity.

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