Sabatini Gin teams up with 2.0 & Partners for travel retail debut

By Faye Bartle |

Sabatini Gin.

Sabatini Gin combines classic London Dry Gin distilling techniques with the herbs and botanicals of Tuscany.

Sabatini Gin has joined forces with 2.0 & Partners to launch its brand of Tuscan inspired gin into the duty free and travel retail market.

2.0 & Partners is tasked with driving the brand’s global expansion in the channel, drawing upon its distinctive proposition to offer travelling consumers a compelling new choice.

“Our mission at 2.0 & Partners is to facilitate the collaboration between market leading stakeholders and iconic brands,” said Sergei Bozhok, Business Development Account Manager at 2.0 & Partners.

“Sabatini Gin is a true example of Italian excellence, Tuscan beauty and uniqueness, and it will be a huge asset to any retailer or operator, offer both a sense of place and a taste of true newness.

“I have no doubt that the Sabatini Gin range, and stunning packaging, will enrich the offer in the important gin category and will help drive incremental sales for retail partners.”

Sabatini Gin combines classic London Dry Gin distilling techniques with the herbs and botanicals of Tuscany.

The featured plants and herbs – including juniper, wild fennel, lavender and lemon verbena – are blended by the Sabatini family at Thames Distillers in London to create a fusion of Italian flavours steeped in English gin making heritage.

“Sabatini products are currently available in Europe, US, Asia and Australia,” said Enrico Sabatini, Co-founder of Sabatini Gin.

“Travel retail is the natural step to take in order to grow the brand awareness and the create availability of Sabatini Gin in high traffic venues like the airports and this is an excellent opportunity.”

The Sabatini Gin range includes: Sabatini Gin; Sabatini Gin Barrel, which is aged in oak barrels; and the alcohol-free Sabatini 0.0, which taps into the growing demand for low- and no-alcohol products.

Each bottle, designed to resemble the Tuscan landscape, is presented bespoke packaging, which is sure to command attention on the shelf.

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