Samha features Arabian dates containing whole pistachios enrobed in pure camel milk chocolate.
Samha will be offered at an attractive price point in travel retail due to its smaller percentage of camel milk chocolate (as opposed to its 100% pure camel milk chocolate sister brand Al Nassma).
Chocolates will initially be offered in a giftable 150g box in international duty free shops.
The embryonic brand will be showcased at the forthcoming TFWA World Exhibition & Conference having launched at the London Dessert Festival this month.
According to Samha, the product offers “a pure alternative to the world of desserts and snacks which is based on the best that the U.A.E has to offer.
“Being completely free of any shelf-life enhancers, soy lecithin, artificial aromas or vegetable fats of any kind Samha offers an indulgent ‘no nasties’ snack from Dubai to the world.”