Samsonite and Diesel partner to create luggage collection for modern travellers

By Andrew Pentol |


The Samsonite x Diesel collection is designed to appeal to the new generation of modern travellers and business commuters.

Travel brand Samsonite and global lifestyle brand Diesel have partnered to create an ‘original, semi-transparent and detailed’ luggage collection (Samsonite x Diesel collection) appealing to the new generation of modern travellers and business commuters.

The special edition collection works on contrasting visuals. The pieces start from a solid black base and gradually fade into transparency. Combined with a bright yellow mesh lining on the inside, it allows for a graded level of clearness.

In addition to its design, the Samsonite x Diesel collection offers practical features for travellers that view their luggage as an extension of their everyday existence. This includes an integrated drawstring backpack and external USB port (on the cabin sizes) to charge devices while on the move.

The Diesel & Samsonite collection will be available to purchase online and in Samsonite and Diesel stores and selected department stores from October 21 2019.


Andrea Rosso, Creative Director of Diesel Licenses said: “The idea behind this collaboration and its campaign is fuelled by our current era: we live in a time where the balance of what we share versus what we keep private is constantly in flux. Inevitably, all of us live part of our lives in public—be that through social media, our work and our social groups.

“Yet with the rise of the digital age, awareness of privacy—data, photos, material possessions and so much more—has also increased. The design of these bags reflects the balance we all must calibrate; it allows for the world to see some of what we are, but not all of who we are.”

This concept applies also to the communication campaign shot in São Paulo. Individuals are shown as expressing the seemingly contrasting sides of their personalities (a leather-wearing motorcyclist by day and a spin-class lover by night; a drag queen dressed perfectly on stage and a man in his socks at home). The point being: each part—public or private—makes a whole.

Sofie Deboes, Product Marketing Director, Samsonite Travel Europe commented: “From the very first meeting, one could almost feel the dynamics and eagerness from both parties to reset the bar on luggage for the Samsonite x Diesel project. From a Samsonite point of view, it was truly exciting to get challenged on what we consider our everyday business.”

The exclusive collection reinterprets three Samsonite collections with ‘a good dose of Diesel attitude and DNA’, for a complete assortment which includes luggage items and business backpacks.

The high volume hardside neopulse suitcase boasts various travel features, including an integrated TSA lock, smooth rolling double wheels, a practical interior and a double tube pull handle. The smooth-rolling double wheels on the travel items features Diesel’s Mohican head logo and the inside opens up to an interior with original mesh fabric. The suitcase is available in four sizes ranging from a cabin-size Spinner 55 to an XL Spinner 81.


The high volume hardside Neopulse suitcase boasts an integrated TSA lock and smooth rolling double wheels among various other features.

The softside paradiver light range consists of a laptop backpack, cabin-size duffle on wheels backpack and two check-in duffles on wheels. The collection offers a number of practical travel perks: several organisational pockets, plenty of packing capacity and a carrying mechanism, with practical backpack straps on the cabin-size duffle on wheels. Its fabric is water and dirt repellent, making it suitable for different travel occasions.

On both collections, the travel items come with a drawstring backpack which attaches to the inside lining with magnetic buttons. In addition, the cabin-size items have an integrated USB port on the exterior, allowing travellers to charge their electronic devices. There is a dedicated sleeve pocket on the inside where power banks can be stored and connected to the USB for easier usage.

The openroad business collection (pictured below) completes the line-up with two styles: a laptop backpack 15.6′ and a weekender backpack 17.3′. The business backpack is designed to comfortably hold business essentials. Amid the rise in business trips and ‘bleisure’ (business and leisure travel), the weekender backpack 17.3′ is for urban professionals looking to properly organise their business tools while keeping their travel gear separated.



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