The new prosecco is a limited edition and exclusive to travel retail.

Herita Marzotto Wine Estates, a major Italian family-owned wine producer, officially presented its new Prosecco Valdobbiadene Superiore DOCG from Venetian estate Santa Margherita at this week’s TFWA Asia Pacific show in Singapore.

With distinctive packaging and labelling design that takes inspiration from the light reflections and architecture of Venice, the Prosecco is the only travel retail exclusive in the wine producer’s offer, and is a clear indication of the company’s belief in the strength of the wine category in travel retail.

“Santa Margherita is the beating heart of our wine group (so) it is fitting that we are launching a magnificent new Prosecco Superiore, which is both a limited edition and exclusive to travel retail, at the Singapore event,” said Giacomo Marzotto, Export Director of Herita Marzotto Wine Estates, formerly known as Santa Margherita Wine Group.

The rebranding comes 90 years after the company’s founding in 1935 and aims to add extra momentum to the business. “Our new corporate name underlines not just our heritage and our exceptional wine estates, but also our strong family ties. Herita contains a piece of ‘Santa Margherita’ and therefore a piece of history,” said Marzotto. “At the same time, it recalls the English word ‘heritage’; appropriate for a group in which the fourth generation of the family is emerging.”

The new prosecco’s packaging and label design details were inspired by Venice’s light reflections, architecture and famous windows.

Founded by Count Gaetano Marzotto at Fossalta di Portogruaro (VE) – and still in the hands of the same family – the group has become a leading wine player. Turnover hit more than €248m/$297m in 2023, with over 25 million bottles sold in more than 90 countries around the world.

“My great-grandfather was a man of excellence, a social entrepreneur whose vision was before its time, centred on people, nature and technological innovation, revolutionising the way wine was consumed not just in Italy but also around the world,” noted Marzotto. “His focus on product quality, authenticity, sustainability and the wellbeing of his workers – all part of the Herita DNA – is something we want to share with current and new partners in travel retail at the TFWA Asia Pacific Exhibition.”

The Herita portfolio include ten estates and brands, including Santa Margherita, Torresella, Kettmeir, Ca’ del Bosco, Cà Maiol, Lamole di Lamole, Tenuta Sassoregale, Cantina Mesa and Roco Winery.

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