Sarah Jessica Parker ‘Lovely Lights’ takes to the skies with Virgin Atlantic

By Luke Barras-hill |

Lovely Lights is a partnership with perfumer Laurent LeGuernac.

Lovely Distribution Company has sealed a debut listing with Virgin Atlantic for the new Sarah Jessica Parker (SJP) fragrance ‘Lovely Lights’.

Effective 6 April, the listing is being made available through inflight concessionaire 3Sixty Duty Free and is exclusive to inflight retail.

Travellers will be able to get their hands on the 50ml EDP, which is ‘inspired by the energy of NYC and the spirit of Broadway’, at an onboard retail price of £28/$36.

Lovely Distribution Company Ltd is currently global licensee for SJP, including global manufacturing, marketing and distribution rights.

‘NUMBER OF CONFIRMED LISTINGS’

Jacqueline Kissenpfennig, CCO, Lovely Distribution Company, said: “We’re delighted to be working with 3Sixty Duty Free and have confirmed a number of listings for the LDC portfolio for the coming season.

“This listing with Virgin Atlantic for Lovely Lights is a real coup for us and to have secured the Retail Therapy [magazine] front cover is the icing on the cake. The ‘Lovely’ collection of fragrances by Sarah Jessica Parker has been highly praised by perfumists, fragrance journalists and bloggers internationally, so we are confident that this new scent will be equally successful.”

The listing in inflight retail twins with the domestic launch of the new fragrance at major retailers internationally.

Anthony Fletorides, General Manager, 3Sixty Duty Free, added: “With the ‘Sex & the City’ reboot at the end of 2021, the timing for the launch of Lovely Lights is perfect and Virgin Atlantic, with its strong UK-US routing and passenger profile, is unquestionably the right vehicle for our travel retail launch.

“Having the exclusive rights to the fragrance in travel retail gives Virgin the important point of difference so essential for airlines in the current climate.”

 

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