Experts in the art of the self-tanning, St Tropez, is taking to the skies and the seas with a first foray into the travel retail market in partnership with Scorpio Worldwide.
Scorpio is distributing the brand worldwide for inflight, cruiseships and ferries. Launched in 1996, St Tropez says it offers a natural looking tan which is expert approved, celebrity endorsed and has attracted strong press acclaim.
“St Tropez champions safe, sunless tanning resulting in radiant, flawless and beautifully golden skin,” says the brand. “The results certainly speak for themselves – with one St Tropez Self Tan product sold every minute globally and three spray tans sold every minute in the UK.”
In May 2013, St Tropez appointed Kate Moss as face of the brand. “Kate has a credible history with the brand and now the ultimate tanning brand has the ultimate model as the first global ambassador,” adds the brand.
“St Tropez is continuing to grow at a rapid pace, offering an entire wardrobe of tanning products and is now stocked in 22 countries worldwide.”
In October 2013, St Tropez attended TFWA World Exhibition in Cannes with Scorpio Worldwide for the first time to present its exclusive travel kits to key airlines and distributors. St Tropez will be showing at the exhibition again in 2014 with Scorpio Worldwide to continue its growth within the travel retail sector.
St Tropez is launching four exclusive kits with the new tag ‘Tan Voyage’ each offering savings over UK high street prices “enabling travellers to board in London looking a little lacklustre, and wake up in New York gorgeous and glowing courtesy of St Tropez,” adds the brand.
Jessica Finch, St.Tropez Global Executive Director explains: “We are thrilled to announce our partnership with Scorpio Worldwide, as we enter into the travel retail market. As St Tropez is a global market leader in the tanning industry and is now stocked in 22 countries, it was the next apparent move for the brand. We have chosen to work with Scorpio Worldwide, as they are true experts in the travel retail field and understand our vision. This will be an exciting chapter for St Tropez.”
Adds Scorpio Sales & Marketing Director Richard Kennedy: “At Scorpio we are continually looking for new brands which offer real added interest and value to the travel retail sales portfolio – whether in the air or on the ground. St Tropez is a fantastic brand and by developing travel retail exclusive kits we are, once again, offering the market a product range which is attractive, unique and superbly priced.”